#1 — From Ideation to Landing Page

Written by getachieved | Published 2019/02/13
Tech Story Tags: productivity | product-management | growth-mindset | startup | startup-lessons

TLDRvia the TL;DR App

Hello everyone, 👋,

We started our journey 4 weeks ago, and thought it was time to share what has happened to us, and what we have learned, with you all.

Before jumping in, you may want to read again our manifesto.

TL;DR

Achieved helps everyone in the organisation. From colleagues engagement to strategic decision making. We help everyone to focus on what matter most, align on their activities, get challenged and supported with the ideal level of social engagement.

As tech enthusiasts, we’re aiming at designing a simple solution to handle individual productivity and team alignment. We wanted this tool to be simple, delightful and interactive; but we also wanted it to be asynchronous so that people could be caught up in on their own time.

The result is Achieved, a simple tool to forecast your workday and track, step by step, the achievement of your objectives.

Phase 1 — Confirm customer need 🤓

Design

That’s the “oh sh**” moment. 🤯

Cool we have to idea, we know there’s a need on the market, we have the first website key messages, we have a logo, but… we don’t have any actual visual to put on our website. Oops!

Achieved application dashboard

Our first design of our application took us around 2 weeks.

Phase 3 — Build (The Landing Page) 🚧

Framework

We first planned to use Unicorn Platform because we found it really attractive, but we didn’t want to spend any money that wasn’t absolutely necessary at this point. We made a point to keep our budget to the bare minimum and had only spent money on our domain name and mail server. So, we finally decided to use this free library.

Pages

Our goal was to ship the website as soon as possible so we limited the amount of page to the minimum possible. We wanted to pitch the idea, list the benefits and present the app’s features and that was it. After a week or two we decided to add a few more pages.

Legal ☠️

Even though this is really boring, we really care about the legal aspect of owning a business. To protect us and users, we made it so people must read and accept our Terms and Conditions, as well as our privacy policies if they want to browse our site.

Our recommendation: don’t try to re-invent the wheel when it comes to legal term. By quickly browsing the web, you’ll find plenty of bullet proof legal terms of use.

Phase 4 — social media 📢

Along with our website, we created all our social media accounts to start building a following.

You can follow us on Twitter, LinkedIn & ProductHunt.

In our next post we’ll talk about the techniques we’re using the develop our brand reputation despite our anonymity.


Published by HackerNoon on 2019/02/13