Ecommerce has become more important as a number of people are turning to the internet to find products and services.
Ecommerce is likely to generate around $5.42 trillion in sales per year by the end of 2022. In addition, it is estimated that 95% of all purchases will be through ecommerce by 2040.
Therefore, you need to take action to optimize your website and marketing to increase sales.
Here are the top five methods that you can use to quickly boost your ecommerce sales:
1- Build Brand Awareness
Growing your brand awareness improves trust, SEO, and repeat purchases. Thus, the more people know about your brand, the higher the chances for your sales to grow.
To build brand awareness, follow these methods:
- Run online ad campaigns: Use online advertising, such as Google ads and social media ads to promote your brand. It allows you to be seen by your potential customers.
- Focus on quality: Create quality content for your audience that educates and genuinely helps them. It helps you to establish yourself as an authority in your industry.
- Engage with your customers: Increase your engagement with your customers by replying to your comments on social media, blogs, or forums. Get involved in the conversations.
- Be present on social media: Create accounts on different social media accounts, such as Instagram, Facebook, Pinterest, or Twitter and showcase your products on these platforms.
- Focus on your SEO: Optimize your ecommerce store for search engines. It will help you to increase organic traffic on your website. Improving your SEO allows you to rank higher on search engines.
There are also other methods that you can use to build your brand awareness, such as running contests and giveaways on social media platforms, introducing a referral program, building links back to your target pages, and engaging with niche communities online.
2- Create an Email List
Email marketing is still one of the best ways to drive traffic and generate sales. Email marketing helps you to retarget people, send promotions, and build a community.
In fact, you are likely to receive an average return of $42 for every $1 that you spend on email marketing.
Here are the three ways to build an email list:
- Pop-Ups: You can add popups to your website. Trigger them when a customer spends a certain amount of time on your website. You can also trigger them when a customer scrolls down the page to a certain point.
- Opt-in checkout at checkout: Another way is by adding an opt-in checkbox during the checkout process. As these customers are already providing their email address to order, there is a higher possibility that they may click the checkbox giving permission to add them to your list. You can also add an opt-in incentive that will encourage them to complete the purchase as well as get a subscriber. Microinteractions help to optimize UX design and simplify the overall checkout process. It also helps to understand which text, buttons, color, etc drive customer actions.
- Email sign-up forms: You can add email sign-up forms in your website’s navigation or footer. Include them on pages where visitors are inclined to look for additional information about your brand.
3- Add Custom Scripts
Ecommerce scripts make it easier to get your ecommerce store onboard with all features and functions.
Adding custom scripts improves the functionality of your ecommerce store. The multi-vendor ecommerce script allows you to display various collections of products and services.
Script libraries such as PHP Jabbers offer custom scripts to simplify your store needs and improve the overall UX.
Here is how you can add a custom script:
- In the Maropost Commerce control panel, select the ‘Settings & Tools’ option.
- On the ‘Setting & Tools’ page, select Custom Scripts.
- The ‘Custom Scripts’ page presents all current scripts installed.
- Edit existing scripts here.
- You can also select ‘New’ to add a new custom script.
- Enter the ‘Name’ of the script you are installing.
- Paste your code into the relevant section, such as page header, page footer, registration confirmation, and purchase confirmation.
- On completion, click on the ‘Save’ button.
Now, your custom script is installed and ready to function on your website.
4- Provide Different Payment Options (Hint: Consider Using Blockchain)
Sometimes, customers give up their purchases because their preferred payment option is unavailable.
Therefore, it is important to provide different payment options to your customers. Do not just limit yourself to MasterCard and Visa. Ensure to include the ones that are mostly used by customers on websites.
Some of the payment options are:
- Apple Pay
- Amazon Pay
- Samsung Pay
- Google Pay
Besides, nowadays, there is a possibility of having blockchain as a payment option to encourage blockchain enthusiasts to buy from your online store.
Blockchain is revolutionizing the ecommerce payment system by offering several advantages that traditional payment gateways do not offer.
Using such payment options makes the check-out process convenient and that in turn helps to increase your ecommerce sales.
5- Retarget Your Visitors on Social Media
Retargeting your visitors on social media is a great way to keep the first-time visitors or those who leave your website without making a purchase.
Here are the methods you can use to retarget your visitors:
Use Facebook pixel to detect who has visited your site and whether they made a purchase or not. After detecting those visitors, you can target your social media ads toward those visitors.
If there are some visitors who clicked on certain products but did not make a purchase, then you can use social media to promote those products to them and offer limited-time or quantity discounts.
There are also certain cases in which the visitors fill up their cart but leave without making a purchase. To those customers, you can offer a bonus if they complete their purchase.
You can also provide links to certain products, maybe top-selling ones, on your social media platforms.
Final Thoughts
If you want to increase your sales or your sales are starting to slow down, you need to implement innovative ways to market your products and services on your ecommerce site. In such a case, the above five tactics will help you improve your ecommerce sales.
Moreover, add photographs of your products, use video demonstrations to show your customers how to use your products, offer discounts, invest in promoting and advertising your products and services, create a sense of urgency, and ensure your website is secure.