Metaverse music is a very interesting idea, and it goes to show that people are already using the metaverse in a very specific manner. Having a niche approach towards the metaverse can work and it will bring in the potential you expect. While the Metaverse certainly has many ways to go until it’s very easy to get into and public, it’s safe to say that the current results as a whole can be extremely creative and empowering.
Music in Videogames
The truth is that music in the metaverse stems from videogame music. After all, the metaverse is already present in many games that already started creating their own metaverses.
Having music in videogames has always been important because you can’t feel a part of that world without the right music. It’s important to have something creative and unique, and in doing so the benefits can be downright amazing.
Without music it can be difficult to really invest people into the world, at least some of the audience will need music in order to feel the immersion and uniqueness of the world as a whole.
5 Examples of Music in the Metaverse
1. Travis Scott Concert Fortnite
https://www.youtube.com/watch?v=wYeFAlVC8qU?embedable=true
Having a concert in the Metaverse might sound strange, especially considering that the metaverse is in its inception more or less at this time. However, Travis Scott collaborated with Epic Games to create a very interesting concert that everyone was able to attend as long as they were playing Fortnite.
This metaverse music concert took place during the pandemic too, when there were no concerts. That’s a cool way to not only share music with the audience, but also using the metaverse to do it. This was one of the most creative and innovative ways to bring the mainstream music into a very popular videogame. This particular concert was quite long considering it was in a videogame.
2. Marshmallow Concert Fortnite:
https://www.youtube.com/watch?v=NBsCzN-jfvA?embedable=true
Another interesting concert that was extremely popular was definitely the Marshmallow concert. The artist is widely known for his performances and the best thing is that over 10 million people attended the concert. It goes to show that concerts in a game like this are extremely impressive and people get to immerse themselves into a very different world filled with music. Another cool thing about Fortnite is that they are constantly trying to up the game with every concert.
2. Kai Concert in Roblox:
https://www.youtube.com/watch?v=dyvE2TYdBdM?embedable=true
It’s not just Fortnite that managed to have some Metaverse music concerts. Kai, a very popular musician made a concert in Roblox’s game Splash, and they had 100k fans attending.
Kai also had a new song shared there, so it was quite the event and they managed to bring in a lot of interesting ideas. The performance took place in 7 venues, and it was played every hour for 48 hours. That was really cool because it was repeated so a ton of people were able to see, attend and just enjoy the process as a whole.
4. Pubg Blackpink Concert:
https://www.youtube.com/watch?v=9WEf-KDts8w?embedable=true
Even PUBG decided to have their own Metaverse music concert and it worked very well. They decided to go with Blackpink, who are massive K-Pop megastars. They were able to add in a new sense of immersion to the game, while also showing that there’s a huge demand for Metaverse music. In fact, the event itself had more than 15.7 million users globally, a true sign of things to come. It just shows that having Metaverse music events like this is becoming more and more popular. Plus, there is a clear demand for it.
5. Ariana Grande in Fortnite:
https://www.youtube.com/watch?v=RiM0moNk74o?embedable=true
Ariana Grande also had a concert and they even added a Rift Tour where you could acquire a skin featuring the artist. When it came to the concert itself, Epic Games really pushed the limits to try and bring in something that’s not only visually impressive, but also creative. As always, they are pushing the boundaries when it comes to the style, features and everything added in these concerts.
Which is why you can see a very different visual style, a lot of creative elements are added in here and overall you will find yourself impressed with every concert. We believe that this one was the best, because they added a Rift Tour event around it, and it was also marketed as a great event.
Conclusion
In the end, the Metaverse music concerts are really cool and we will certainly get to see more of these as time goes by. There’s definitely a massive demand for metaverse music and we will only get to enjoy more and more of this as time goes by. One thing is certain, we will appreciate the unique power of music in the metaverse. It might even help us rethink the way we approach music and concerts in particular. Plus, it also helps introduce people to new music stars, which is always great!