With the power of progressive technologies like AR, Artificial Intelligence, Machine Learning, IoT, and of course with the unconquerable amount of data, marketers can do anything from immersive targeting to desirable selling.
It was an amazing shift for me from only writing and publishing content to taking efforts toward marketing them online. Though it seemed like a radical turn around, I pretty much managed to scrupulously lay the path.
#BoringHardshipStory
Let’s agree to the fact,
Back in time, writers were demanded to ship loads of content out only to be left unread.
Well, none of us knew that writers had the power to write as well convert! Did we?
It came as a shocker, when with no fiscal investment (we didn’t have Adwords or any other fancy marketing tool back then), with shaky sales calls made, with the dull websites up, businesses were able to convince and convert their clients!
How? Thereafter, content led the conversion process.
I still doubt if the content were crafted like poems in a little primitive time?!
Breaking the endless enigma,
What is marketing?
Where you promote your service/product.
What are sales?
Where you do selling for money.
We aren’t living in a barter system economy. Yes, we don’t swap stuff and make fortune out of it.
Peek Into The Future Of Online Marketing
Contextual marketing to Immersive marketing
Online marketing is on the verge of imploding and giving rise to an entirely different business model. With the number of emerging technologies, the online marketing is making a quick shift from contextual marketing to immersive marketing (Yeah).
For instance, the inclusion of social media to our interaction stream has changed the way we stay connected with each other in our daily life. Plus the fact that they all can be accessed through just out the phone.
And as the whole world has come online, seems like there is nothing else but through the digital medium, our life shall change as we wish!
Take a look at the new innovative technologies those we will soon get exposed to. They certainly are going to take the burden off our shoulder by revolutionizing the way the online marketing works right now.
Introducing…
AR (Augmented Reality)
Augmented Reality within e-commerce
As huge as it may sound, Augmented Reality is starting to change how marketers use gamification for their products.
Remember how Pokemon Go roped in the AR tech and had us caught in its fad rage?
It pretty much gave us an idea about the future of human-software interactions. Meaning, the point where the physical and digital environment will meet each other for betterment. And with some of the recent launches from futuristic companies like Google and Apple — Google’s AR core for Android to Apple’s iPhone 8 — X specially purposed to support AR, gives us a clear picture.
Apple’s Augmented Reality Image Recognition
What will the intrusion of AR within marketing look like?
Back in 2010, how apps were battling for user attention, with the AR’s ability to make things jazzy by just the rear lens focused onto the objects will again resume the app war or WOP (War Of Products).
Within Marketing…
Immersive Experience Before Purchase
Checkout Modiface. Modiface is a no brainer (self-explanatory by its name). It lets a user use its AR application to try out beauty products before making any actual purchases.
Augmented Reality for cosmetics
VR (Virtual Reality) and Online Marketing
Virtual Reality Gear to experience immersive visualisation
Virtual Reality and Internet Marketing shall do great by enhancing the visual/video marketing and in specific will level up the transmission of video. Though VR technology requires a slightly heavy budget as of now, its benefits as a business and also as a user, is enormous.
Several tutorials on VR technology by Facebook for pushing out Oculus Rift. And with the emergence of revolutionary VR world, as users might expect a different product experience, businesses must offer unique experiences to users even before they ask for it.
Would be well off if marketers opt it earlier before users get overly exposed to it.
For example, let’s take the most immersive visual experience from Jaguar made for the recent past Wimbledon Championship. In it, you will fly above a maze-like CG construction of the Wimbledon site to get dropped into the centre of the court during the match’s high time.
Who did the voice over? Andy Murray!
VR driven campaign by Jaguar featuring Andy Murray killing it in the recent past Wimbledon Match
High Point: The experience ends as you get into the body of Andy while slamming that damn match point!
Take a look at Jaguar’s Wimbledon VR Website
CAUTION: Never overdo technology and manners. People hate it.
Wearable Technology
Wearable technology will help improve our health in a greater extent
With the extremity of wearables we use currently, it’s either making our daily life convenient or pushing businesses towards the edge of death by data!
Well, the power of IoT is huge and intricate.
The rise in the usage of wearables, such as Apple Watches will prominently help businesses target their creative adverts to the target audience on-time, based on the wearers early shopping experiences/online behaviour.
Check: The customized adverts have to be more personalized and creative to reap complete benefit out of the wearers.
Fact: An average person checks his smart watch 85% more than he checks his smart phone.
Seems like there are way more opportunities for marketers and businesses to get chosen by the multitude of users.