If you’re a marketer or someone who’s been in the marketing field for some time, you must have definitely heard of the term CRO.
CRO or Conversion Rate Optimization is a marketing strategy through which you try to boost the conversion rate of your website or app. In doing so, you analyze your website to identify the obstacles responsible for your poor conversion rate. You then work on these obstacles and improve them to get the desired results.
You may not be able to improve your conversion rate by a huge percentage right away. But the fact is that even a minor change of 1% or 2% can give a major boost to your revenue. Keeping that in mind, let’s look at some of the best CRO practices for your business for quick wins.
1. Work on Your Landing Page
One of the pages where you want to achieve the maximum conversion is your landing page. So it makes sense to properly optimize your landing page for the best results.
One way to do that is to create long-form pages. It has been proved that creating long-form of pages when designing your landing page can generate more than 220% leads for your business.
The reason why long-form landing pages perform better is that it offers you the opportunity to give your visitors comprehensive information about your product or service.
The best landing pages are those that offer a clear offer alongside explaining why the offer is valuable for your users. To make it even more compelling, you can add customer testimonials to your landing page.
Your testimonials are a great way of showing your leads the happy experiences of your existing customers. It builds credibility for your business and helps your users make a positive buying decision. In fact, these testimonials can help you improve your sales by 34%.
Another very effective way of boosting the conversion rate of your landing pages is by making them interactive. You can do that by adding some engaging videos and images. By doing this, you can boost your conversion by 86%.
2. Optimize your Website for Mobile
A lot of times, marketers forget to optimize their website for mobile. This is the biggest mistake you can ever make when you’re trying to optimize your conversion rate. By optimizing your website for mobile, you can not only improve user experience on your website but improve user engagement on your site and retain them for longer too.
But if you have an eCommerce business, don’t just stick to the website. Go a step further and create a mobile app too. People love using mobile apps to shop more than they like shopping on a website.
Studies have proved that customers view your products 4.2 times more per session when they are viewing them on mobile apps as compared to websites. And not just that, it also encourages people to buy more with 3 times more conversion rate as compared to mobile websites.
3. Optimize for SEO
To be able to optimize your conversion rate, you first have to attract relevant leads who are genuinely interested in your products or services. And to do that, there’s nothing better than optimizing your website for SEO.
This will help you position yourself in the top search rankings. It is to be noted that most people ignore paid content in favor of organic traffic. So by positioning yourself in the top search results, you can instantly boost your conversions and increase your revenue by a whopping 40%. That’s because the leads you generate through SEO are often the most desirable ones for your business. So once you can attract them to your website, the chances are that they will take action on your site and convert.
Optimizing your conversion rate can sometimes be tricky. But if you know the right way to do it, nothing can stop you from boosting your conversions. The above tricks are some of the most effective ways to increase your conversions and get quick results. So do try them out and let us know your thoughts below.