Attention Ecommerce Store Owners! Picture this: You've put your heart and soul into your online business, but there's one funny error you absolutely can't afford to make.
Imagine losing your valuable customers to your competitors, not because of better quality or price, but simply because they think you don't have the product they're looking for.
Now, we all know it's natural for customers to explore other options, but losing them due to a misunderstanding caused by your website's navigation is a bitter pill to swallow. But fear not!
There's a powerful solution that can save the day and transform your customers' shopping experience forever.
Introducing the game-changer: a smart search and filter system! By integrating this cutting-edge technology into your website, you'll be wowing your customers with an exceptional online shopping experience like never before.
Say goodbye to frustrating searches and hello to a seamless shopping journey that keeps your customers coming back for more.
In this digital age, providing your customers with a smooth and intuitive shopping experience is the key to unlocking higher sales and conversions. So, why wait?
What Is Smart Search?
Smart search is a system-based intelligent search software that uses the combination of Machine Learning (ML), natural language processing (NLP), and artificial (AI) to factor out what users are looking for and generate close to accurate results.
Ecommerce smart search software effectively browses through all the products on your site within milliseconds. It gives an accurate or close to precise result based on customers' intent. It works like the conversational search bar on your website; however, it is much faster and more efficient.
A well-optimized website with a search and predictive mechanism will help you better serve your customers and create a convenient and accessible marketplace.
Essential Features of eCommerce Smart Search
When choosing a Smart search on your ecommerce website, here are some essential elements you should consider
Improved Load Speeds for Search Results and Web Pages
People's attention spans dwindle day by day. Internet users hardly have the time to wait a second for a search bar to produce the result. Instead, users want to get their results within milliseconds. Therefore, an excellent and effective smart search bar must be crystal fast and efficient.
Voice Search
Voice search is now becoming a trend in online shopping. Users are now replicating how they order Alexa and Siri to operate their phones in online shopping. Therefore, a good ecommerce smart search should have a voice search option.
Through this, you can integrate voice search into your ecommerce and boost customers' shopping experience.
AI Tools
Artificial intelligence tools are a necessity for every smart search. Artificial intelligence is responsible for converting your website's voice search internet to relevant content. It also helps keep records of users' intent unavailable on your eCommerce store.
Artificial intelligence is responsible for recording every user's experience and their intended quest. However, this is through the use of the website cookie.
Mobile-Optimized Search
The highest percentage of shoppers worldwide use smartphones for their shopping activities. According to
Therefore, good smart search software must be mobile-friendly to help customers to be able to navigate your website with ease on their phones.
Predictive Intuition/Autosuggest
Having millions of products on your website makes it difficult for users to locate their desired products comfortably.
However, the smart search algorithm's auto-suggestion feature makes it easier for customers to get their quests answered by incorporating relevant suggestions, such as words and phrases, into the search box.
Image Search
Customers can quickly get similar or accurate results of what they are looking for through image search. They can get results if they upload the product image they are searching for. Not only that, important information such as price, color, and many more should be made known to the customer
Smart Positioning
Smart position is an excellent metric to increase conversion and boost your ROI. Here, the algorithm arranges the products ranking & regularly shuffles their positions based on the updated analytics.
5 Reasons Why You Should Use Smart Search and Filter Software
To Enhance Customer Experience
As a business owner, your income is as good as your customer experience. Bad customer experience means dwindling revenue. One way to initiate a good customer experience is to make it easy for your customers to find what they want from you.
Smart search filter software will guide your customers to their wants as fast as possible. It helps them eliminate "irrelevant" search results and position them in front of the product they want. This will also increase the conversion rate, which is profitable for your business.
Build Lasting Relationships
A good customer relationship will morph into a lasting relationship. People indeed buy into personalities before becoming loyal customers. Therefore, your most significant advantage as an entrepreneur would be to have loyal customers, and achieving that rests more on you.
Ecommerce merchants can build bonds with their customers through smart search and filter software. Through their consistent search history, you can predict what your customers want and showcase those products to them. That reinforces their belief in you that you have their interest at heart.
Get Insights into Consumer Behavior
Your eCommerce business becomes easy with real-time insights into your customers' buying behavior. For example, intelligent search helps you record your customer's behavior and buying pattern if a customer uses and buys from your website regularly.
This gives you insight into your customer's intent and the desired products they want. These insights can guide your decision-making.
For example, you know the products to stock up on, understand why the product is your best-selling, and learn how to recommend related products to your customer.
Effective Marketing
Smart search often records how customers related to a different product on your website based on searches and their intent. For example, suppose customers constantly search for milk, and you have multiple milk product popups, but the majority choose a particular milk product.
In that case, you can consider that specific product highly sought after.
Hence, if a product is highly sought after by a particular group based on location, gender, or age, you can use this customer insight to market to lookalike customers. They are most likely to appeal to new customers who are likely to convert.
Showcase Popular Searches
As covered in the previous point, after noticing the particular milk product users are patronizing most, consider adjusting your search algorithm to include these products by adding suggestions for popular relevant products and searches.
Through this, you can provide practical guidance to make the customer's job a lot easier.
Some Smart Search eCommerce Software
- Doofinder
- Algolia
- Bloomreach
- Yext.
- Searchspring
- Luigi's Box
- Constructor
- Syte
Conclusion
Integrating smart search and filter software into your e-commerce platform can lead to a more efficient and enjoyable shopping experience for your customers, ultimately driving increased conversions, customer retention, and a competitive edge in the market.