“Tokyo Drift” is my favorite pedal-to-the-metal movie, period. Some may say it's heresy, but this one somehow sneaks out of the basket where all other Fast & Furious movie eggs are. In its own right, “Tokyo Drift” has an independent timeline.
Talking about the lines, there's one that not only stood the test of time but also became uber-relevant in this time of ChatGPT-mania.
Yup, it's not the Ride (ChatGPT or any other AI-based tool for that matter), it's the Rider (a person who's using it).
I can go on and on, but let me wrap up my movie intro into the world of AI Growth Marketing with the craziest combination of Jason Bourne and Austin Mini Cooper.
The movie's stunt coordinator Nick Powell about the rides and riders: "There are crashes and a lot of near misses. The point of the chase was to demonstrate how good a driver Bourne was under pressure, and how he could take this puny little Austin Mini and utilize its diminutive size to escape his pursuers.”
The Riders of the New-Found AI Ark
I'm sure y'all had your fun with ChatGPT. I wanted and got more.
Can you imagine what AI guys could do with it? I couldn't.
In Growth Marketing Kingdom, Content Is Still The King, And ChatGPT Is The Queen. But, There's A Catch...
I got a wild card as a content manager to be a test pilot just like Tom Cruise in Maverick. So, let me tell you what the future of growth marketing is going to look like.
Keywords aren't going to become obsolete. If it's any comfort, not all of them.
Long-tail keywords will be replaced by the full-scale questions!
Meaning...
So, the bad news is that you can and should forget about the hey-ChatGPT-write(do)-me-this-or-that thing because it'll get you nowhere.
The good news is that marketers who are good at growth strategy games will be superstars.
Can I be a bit more specific?
Sorry, but I can't. I didn't exactly sign an NDA, but I have some serious ethical constraints.
AI Growth Marketing is already a thing. It's one word and a whole new world. The race is over. The guys I worked with are already in the fine-tuning phase.
Forget about RANKING and focus on ASKING - the right questions!
Bing wants you to wing-wing until you ping.
No Sh*t Sherlock, Is There A Way Around-The-Bing-Clock?
Can you spot the problem with this whole AI-powered questions over keywords approach? It's hiding in plain sight.
It's too much to ask from not an average but any user, both business and leisure-focused. Somehow, I have a feeling that we're going to miss this done-in-less-than-a-sec Google search thing.
I'm not necessarily implying that we're spoiled big (tech) brats who're TikToking for hours but can't spend a few minutes to ask a meaningful question. We aren't fast and furious, but rather fast and impatient.
The rage against the machines is just around the corner. The business appetites have grown too. Expectations have already gone through the roof. Just imagine growth marketers who're trying to explain to their clients that AI has “certain limitations" when confronted with this...
Good luck with that!
So, it's AI Growth Marketing game over. Well, not even close.
Let's say you're a tech enthusiast who just can't wait to publish their latest story. Back in the day, you'd Google “tech publications." You'd get a bunch of biased and ad-oiled “suggestions." And, this would be the end of your writing journey. Fingers crossed and a story tossed.
You got what you deserved. You didn't bother to stretch your keywords combination. For example, “tech publications without paywall." Now, that opens a new door of publishing opportunities for your story.
Here's my point. A little bit of extra effort and time makes all the difference between a writer and a growth marketer. While you're at it, all you have to do is get the AI Growth Marketing job done with a question, such as “What tech publications have no paywall?”
With this specific question, you've planted a seed that can become a forest if watered regularly with relevant and organic (spontaneous) answers. You can and should own “People also ask" section this way. The more you ask, the better.
So, my story began with the line from Tokyo Drift. Let's take it to the next level. Do you remember this one?
Shin'ichi Chiba as Uncle Kamata:
“There's an old saying: 'For want of a nail, the horseshoe was lost. For want of a horseshoe, the steed was lost. For want of a steed, the message was not delivered. For want of an undelivered message, the war was lost.’ “
Good luck with processing this one, AI.