The competition level that exists today among organizations has left no room for slow evolutions or mistakes in framing marketing strategies. Thus, marketing agencies of the modern world are trying to keep up with the evolving lead generation tactics. Take digital marketing for example. Modern businesses are adopting digitalization on a massive scale and thus, the popularity of digital marketing has boosted significantly within one and a half decades. A
However, lead generation tactics have a plethora of impacting factors that modify their results.
These factors include the continuously evolving technology, new specifications of new generations of devices and operating systems, evolving ranking algorithms, and more. So, it has become tremendously important to continuously keep up with the changes and that can be done in various ways.
For startups and new businesses, one of the best ways is to keep noticing what strategies are being followed by the
1. Omnichannel Marketing
One of the most popular lead generation tactics, omnichannel marketing includes various strategies to leverage various marketing channels. These channels can be social media platforms, email marketing, newsletters, push notifications, in-app ads, television ads, etc. The eventual goal is to target the right audience on multiple platforms. Some of the leading examples of such marketing tactics are Target, Singapore Airlines, Sephora, and Bank of America among others.
2. Referral Marketing
Referral marketing is one of the most effective lead generation tactics that marketing agencies are using. One of the most common examples of referral marketing is mobile apps. Apps reward users who refer or invite other users to install and sign up for the app. Apart from that, referral marketing is also done to collect email addresses or other contact information from already existing users by offering them some useful rewards in return. These email addresses are used to approach potential customers.
3. Newsletters and Email Marketing
Even in 2022, newsletters and email marketing tactics are still very popular to generate leads. Marketers prefer these tactics to announce new products, features, or upgrades. Not only that, with the help of catchy graphics, standout CTAs, intriguing subject lines, and more, potential users are convinced to open email campaigns or click on links. For small businesses and startups, email marketing and newsletters can be the cheapest way to advertise their products or services.
4. Social Media Marketing
Social media has evolved quite a lot compared to the last decade. Now, creators have the freedom of publishing full-fledged marketing movies over social media platforms to influence the masses. Marketers, however, are leveraging multiple social media features and platforms to design fruitful strategies on behalf of their client brands. Today, Instagram and Facebook are leading the social media world and almost every social media marketing specialist wants to target these platforms to generate leads. On these platforms, creators publish videos, links, pictures, infographics, etc to attract the attention of potential customers.
In some popular ways,
5. Signup Bonuses and Offers
Marketing agencies have adopted the reward-to-signup or reward-to-install model to grow their conversion rates. Agencies are trying to
6. Getting Companies or Apps Featured
Another popular marketing strategy that is commonly found in the market is featuring companies or apps on websites. Plenty of websites list down top companies in reports for several categories. Some of these listed companies are nominated by websites, while some companies pay these promoters to review their companies and list them if they are eligible. This strategy helps new businesses in targeting and approaching new markets. Also, this strategy can have beneficial results to increase the exposure of the client. Some of the commonly heard websites that review companies are Clutch, GoodFirms, and Glassdoor among others.
7. Using SEO and ASO Strategies
Search Engine Optimization (SEO) or App Store Optimization (ASO) are two strategies that marketers have to use to grow their brands or apps virtually. SEO is used to promote digital content like websites, articles, videos, etc on search engines. While ASO is used on app stores to rank apps better. Both strategies evolve continuously and thus, even experts with experience in years have to keep experimenting to keep thriving in the competitive landscape. Here, using industry leaders’ strategies for reference can be very helpful. There are SEO and ASO tools existing that marketers use to do a competitor analysis to find out the data such as strategies used by competitors, results of strategies, etc.
Wrapping Up
Well, these were a few popular lead generation tactics currently popular in the global business community. These strategies, however, can change depending on the requirements of businesses. And as time passes, surely expert marketers will find new ways to explore to organize more fruitful marketing activities. And when that happens, we will list them down as well for your reference in a new blog. For now, we hope you found this blog useful and informative. Keep visiting Hackernoon for some amazing insights regularly published through our well-researched articles.