10 Tips to Help You Become a Digital Marketing Professional Without a Degree

Written by sajibsh | Published 2021/08/23
Tech Story Tags: digital-marketing | learning | online-marketing | tips-and-tricks | marketing-tips | content-marketing | careers | self-improvement

TLDR 10 Tips to Help You Become a Digital Marketing Professional without a Degree: Figure out your niche. Join a networking group or company that is related to digital marketing. Take on freelance jobs in your field of interest to get experience in a field lacking formal schooling. Attend conferences and keep up with the latest digital marketing trends and technology trends by attending conferences and attending seminars. Read blogs and blogs from digital marketing professionals who are already in the digital marketing world. Read about what you need to do to become a digital marketing professional without a degree.via the TL;DR App

Are you looking for a career in Digital Marketing but don't have the time or money to go back to school/college to get a degree in Digital Marketing?
This post will give you 10 ways to become a digital marketing professional without getting a degree.

1. Figure out your niche

The most important thing to do when starting without a degree is to find your niche. There are many different niches to explore within the digital marketing world, so it's up to you.
One of the easiest ways to find your niche is to use Google
Trend
and look at what words people are searching for the most on Google.
"If you still have no clue where to go from there, use some of the other resources at hand: your personal interests, your location (do you have friends or family in a city with growth potential? go there), and even your hobbies.

2. Learn to use social media

If there is one thing that everyone does, it's using social media. So, if you want to become a digital marketing professional without going to school, you will need to learn how to use social media platforms effectively.
Exercise caution in which sites you choose to seek employment on
because some have better reputations than others. Choose at least one site with a high reputation, and that turns out to be true.
It's also important to remember when talking about social media platforms; there are bound to be differences in how people use them.
The most obvious difference is between digital natives (those born into the
technology) and digital immigrants (people like you and me). Differences also occur based on genders.
You can learn more about how different social media sites can aid your career by reading this article.

3. Take on freelance jobs in your field of interest

Another way to get experience in a field that might be lacking formal schooling is to take on freelance jobs.
What's great about this option is that you can find freelance jobs from home and not have to leave the comfort of your own bed. To get started, do some research online to see what is out there in terms of opportunities, specifically in your field of interest.
There are many different ways to find freelance jobs, and not all of them involve taking surveys and answering ads in the newspaper or on craigslist, so look around a bit and see what you can find!
If you choose one of these methods over another, ask yourself why that was. Was it because the pay was better? Or did you feel it was easier and more foolproof? Maybe it was because the company had a higher reputation.
Once you find an opportunity that seems promising, contact the
employer and see if they are interested in hiring without formal education. If not, move on to another option!

4. Join a networking group or company that is related to digital marketing 

If you want to become a digital marketing professional without going back to school, joining a group or company in the same field is important.
Many people might not know this, but LinkedIn has an awesome business directory for businesses worldwide to post their own profile and information about how they operate.
LinkedIn is a great way to find companies in your area related to the digital marketing world.
There are many different ways that you can search for these
companies, but one of the easiest ways to do this is by searching somewhere like Google or LinkedIn and typing in keywords such as "digital marketing company" or "social media marketing company."
Companies like LinkConnector are also an amazing resource for
digital marketing professionals that aren't in school.
They offer many different ways to market yourself and your
business as a freelance professional.
For example, they provide access to groups of people who can be potential clients, such as Facebook Groups, which you could never see if you aren't a group member yourself.
LinkedIn is also a good resource to find companies that might be
looking for freelancers in your area, such as LinkConnector, because they have an awesome business directory and over 50 million users!

5.Attend conferences and seminars about the industry you are interested in

One of the best ways to keep up with the latest digital marketing and technology trends is by attending conferences and seminars.
If you are lucky enough to live close by, consider going to an event nearby. If not, there are many online options that allow you to learn from a distance, such as webinars.  

6) Read blogs and articles from professionals who are already in the digital marketing business.

Part of your learning process will be becoming informed about what
consensus is about certain topics, such as SEO or social media?
There are many different blogs and articles that you can find online to give you a better understanding of what is going on in the digital marketing world.
This will be a great way to learn about different, new, and trending things in digital marketing.
There is no doubt that the best place to find updated information
from professionals in this industry is through online forums.
There are many different places on the internet where you can ask questions and communicate with other professionals who have similar
interests and goals to yours.
To find these forums, you can search online by typing in keywords
such as "social media marketing forum" or "digital marketing
forum."
If you want to become a digital marketer without going back to
school, then it is important to read blogs and articles from
professionals who are already in the digital marketing world.
This will be a great way to learn about different, new, and trending things in digital marketing.
There is no doubt that the best place to find updated information from professionals who work in this industry is through online forums.
There are many different places on the internet to ask questions and communicate with other professionals who have similar interests and goals to yours.

7) Create an online portfolio with examples of work and experience 

I would suggest creating an online portfolio. This will allow you
to display examples of your work and experience, so the company can see what your capabilities are. You might also want to include a resume in this
portfolio or an educational summary.
If you need help with this process, plenty of articles and guides are available on the internet to teach you how to create a professional-looking online portfolio. "Build Your Own Website" by Steve Krug provides instructions on building a website from scratch.

8) Make sure you have business cards for networking events, conferences, etc. 

Always bring business cards to networking events, conferences, corporate events, and other activities that allow you the chance to meet new people.
Business cards will allow you to keep in touch with the people who you meet. You can ask them for their contact information and then follow up with them afterward.
You can email or call them and ask if you can help in any way after an event is over, whether it's by providing them with additional information or offering to connect them with someone else who can help.
You should also have business cards if you want to work with a recruiter or you're trying to get a job.

9) Be confident when talking about yourself - don't be afraid to talk about what you know!

You shouldn't be afraid to talk about your skills and experiences when talking to someone who can help you with your career.
You can never assume that they will know everything about you, so
you should always provide them with the information they need!
For example, If you're talking to a recruiter and they ask you to explain your experience in programming languages, tell them exactly
which languages you know. Tell them how long it has been exactly if they ask how many years of experience you have with the language.  
You should also try to remember details about your work history
and any other experiences that you may have. You can also use your work history as leverage for negotiations if someone is trying to hire you.

10) Know how to answer questions like "what do you do?" or "where did you go to school?" (e.g., I'm a freelancer who specializes in SEO...)

It's important to know how to answer these questions if someone asks you about them at a networking event, corporate event, or meeting new people.
 If they ask, what do you do? Tell them exactly what your job is (even if it's more than one thing), and don't be afraid to talk about your skills!
You might be asked, "where did you go to school?" This is a commonly used question when asking someone about their education, so be prepared to talk about it!
It's important to know how to answer these questions if someone asks you about them at a networking event, corporate event, or meeting new people.
There are many paths to becoming a digital marketing professional without having a degree too.
If you want to get into digital marketing and don't have the time or resources for a traditional four-year degree program, there are other options at your disposal.
There are many programs that will allow you to learn digital marketing skills online, and they can give you the training you need to get
started in this field without having a degree.
The point is: even if you don't have an education, go ahead and build up your experience as much as possible! You never know how you can apply it until you experience life and see where the opportunities are.

Final Thoughts:

If you want to get into digital marketing and don't have the time or resources for a traditional four-year degree program, there are other options at your disposal.
Many programs will allow you to learn digital marketing skills online, and they can give you the training you need to get started in this field without having a degree.
The point is: even if you don't have an education, go ahead and build up your experience as much as possible! You never know how you can apply it until you experience life and see where the opportunities are.
Here are some FAQs about getting into digital marketing without a degree.

Can I do digital marketing without a degree?

Digital marketing is an excellent career choice for many without a degree. The following Ten methods will get you started, but be sure to do your research and find out what's best for you.
The digital marketing industry is still young, which means that it's open to people from all walks of life. You don't have to be a master's degree student, sitting in an office with no windows and studying until 2 AM every night---you can get into this industry while still maintaining an active,
exciting lifestyle.

What qualifications do I need for digital marketing?   

That's a good question! You might find that you don't actually need any qualifications at all. When I started in digital marketing, I was a high school dropout, and I built my business from the ground up---but that's all in the past now.
Nowadays, I'm a digital marketing consultant who helps companies all over the world improve their online presence to grow their revenues.
If you are genuinely interested in digital marketing and you're willing to work hard---you can start a career without a degree.
What do I need to know before embarking on a career in digital marketing?
You don't need to be an expert, but you need some basic knowledge of the industry.

How do I start a career in digital marketing with no experience?  

! If you've been dreaming about working in digital marketing, but you don't have the experience---don't worry. There are many ways to start a career in this industry if you're willing to work hard and put the effort in.
I started my digital marketing career with no experience. I taught myself
everything that I needed to know about digital marketing, and over
time---I became an expert in the field.

How do I start a career in digital marketing with little or no money?

That's an excellent question! If you're just getting started and don't have a lot of money, don't worry. You can still get started and work your way up into the industry. Opportunities are open to everyone.

Written by sajibsh | Digital Marketer & Tech writer.
Published by HackerNoon on 2021/08/23