Facebook is a social media giant popular among all age groups and has been a prominent part of everyone’s lives for quite some time.
Almost all social media users use Facebook which is why it consists of around 2.5 million active users monthly.
This itself answers the question: Why should brands include Facebook on their websites? Moreover, this is a significant concept and most of this will be discussed in this blog.
Facebook being so prominent, no wonder brands wanted to make the most out of it. With Facebook, brands can reach more people and display diverse content. Embedding a Facebook feed on the website can be a lucrative strategy and help with conversions, customer acquisition, retention, sales, and much more.
Embedding a Facebook feed on the website can be extremely easy using social media aggregator platforms like Taggbox. These platforms offer digital solutions to aggregate and display the Facebook feed on the website. You get customization features using which you can edit the background, themes, layouts, font, etc. add a CTA button, on-site visual uploads feature, and much more.
With the moderation feature, you can eliminate any sensitive or inappropriate content from the feed and only display quality and relevant content to your users. With this feature, you can ask for permission from multiple users to get UGC rights and feature them ethically on your website.
Let’s dig deep into this.
Benefits of Embedding Facebook Feed on the website
There is a plethora of benefits while embedding the Facebook feed on the website, however, we shall outline a few of them in this section. Let’s begin.
- Improves user engagement
Facebook is a platform that contains dynamic and diverse user-generated content (UGC). People seek this platform, it can be contrasting and vibrant. Integrating Facebook into your website gives your visitors more content to explore and stay on the website.
UGC helps in giving your brand a face and humanizes it. UGC is intriguing and result-driven which drives user engagement and keeps the audience hooked to your brand.
- Displays social proof
Social proof is a phenomenon where consumers repeat the actions of their peers and adapt to others' behaviour. They believe what other people are doing is right and that the product or services they use are amazing. When people tag or mention you, it creates social proof.
With strong social proof, you show that people are happy with the services you offer and are enjoying them enough to go to extra lengths and share their reviews. This is evidence that drives conversions and motivates people to visit your website.
- Builds trust
Facebook is an old platform that has been with us for a very long time. People are comfortable with its interface and trust it more than any other platform. Gaining trust using Facebook publishing tools becomes easy, with your robust presence on Facebook people and displaying authentic, happy, and satisfied users’ content you gain their trust easily.
- Drives conversions
Engaging users build confidence at the same time. Users do not invest in a brand they don’t trust. Facebook helps attract new customers, interact with them, and build personal relationships. The bond this approach builds is strong and loyal leading up to better conversion rates.
- Improves website vibrancy
The website is the first point of contact between a user and a brand. Keeping it up-to-date and fresh is a fair deal. It is essential to make it interactive, attractive, and worth exploring. Adding a Facebook feed gives your audience an innovative, diver, and dynamic website experience.
- Is cost-effective
Facebook is a free platform, and budget is a major concern of every marketer. Embedding Facebook to your website can be a pocket-friendly approach that provides the desired results at the same time. The content is created by your audience free of cost, and the cost you incur is of the platform you use to aggregate and display the feed.
- Better brand-user relationship
Facebook is filled with user content and when you display this content on a robust marketing touchpoint like the website, it shows you care about their opinion and value them. It motivates other users to post more reviews and interact with the brand. This interaction improves the relationships you build with your existing customers.
Over to you!
Embedding Facebook on the website has many benefits and some of them are discussed in this blog. However, if you are afraid of where on the website can they benefit the most here is your answer. You can embed the Facebook feed on your product page to convince users to buy, add it to your catalogue pages, review section, the home page, etc.
This is a lucrative approach to help elevate your brand and improve overall performance. Additionally, if you use social media aggregator platforms to embed Facebook feed on the website you get an analysis feature using which you can monitor and track the performance of your feed.