Online marketing has taken the world by storm. With each passing day, more and more companies are ditching old-school marketing methods and inclining more toward contemporary marketing tactics to promote their products or services.
Online marketing is much more efficient and cost-effective compared to traditional marketing tactics. Hence, it has become a preferred choice for marketers worldwide.
Online marketing consists of different types with each having diverse implications for respective use cases.
Here are the 5 types of online marketing that you should know.
So, without further ado.
Let's dive in.
1. Content Marketing
Content marketing is one of the most effective types of online marketing that enables you to promote your products or services without having to break the bank.
One of the biggest challenges faced by businesses when getting started is generating brand awareness and content helps you overcome this. That's why content is considered the core of marketing strategies by 87% of marketing visionaries.
By producing content around keywords that best represent your niche, you can generate awareness about your brand and connect with a relevant audience.
Content helps you answer the queries of your audience and help them find the answers they're looking for. This enables you to gain their trust and build rapport in your respective industry which in turn helps you capture quality leads to fuel your sales funnel.
2. Search Engine Marketing
Search engine marketing is the type of online marketing where you leverage search engines to promote your products or services.
People generally look for information online prior to making purchase decisions. And they use search engines, especially Google, to carry out their research.
When exploring their preferred solutions, people use different search queries and get recommendations accordingly. Generally, it's the top 5 recommendations that pique their interest and the rest are simply ignored.
So, it's literally the race to the top for brands. However, claiming the top rankings is easier said than done. It may take months, even years to climb the SERPs and that's why businesses often consider search engine marketing for a quick boost in traction.
Search engine marketing enables your brand to be ranked among the top recommendations in exchange for a small amount. Basically, it's paid promotion where the search engine charges you as per the clicks your ad receives.
Search engine marketing is a smart way to promote your brand online. It helps you get instant traction and increase your traffic without having to wait.
And if we speak of the best search platforms of them all, Google is the hot favorite and readily preferred by businesses for running search engine marketing campaigns.
The platform owns over 93% of the search industry's market share, and an average company acknowledges 200% ROI running Google ads.
You don't need any more reasons to declare Google as the best search platform of them all.
3. Social Media Marketing
Did you know that 43% of people use social media to look for their desired solutions and make purchasing decisions online?
Social media marketing is an online marketing classification where you connect with a relevant audience by leveraging social media platforms.
Social media platforms help you connect with your respective audience and facilitate users to reach out to you directly or via the content shared. This makes social media marketing a unique way of promoting your products or services online because it ensures two-way interaction with your customers.
Social media marketing gets you more traction organically through customer engagement. Using social media platforms, you casually interact with your audience and address their queries which helps you nurture leads and ensure customer retention.
4. Email Marketing
Email marketing is an online marketing classification that enables you to reach out to your target audience by sending personalized messages.
Not all users who land on your site convert after their first interaction with your brand. Some of them just leave and never return. It's a wise strategy to get their contact information before they vanish for good and reach out to them.
This is where email marketing comes in handy. It's an online marketing strategy that allows you to nurture your leads and fuel your sales funnel by sending targeted messages.
On average, email marketing campaigns are reported to yield an ROI of up to around 4400%. This is the reason why businesses consider email marketing one of the most reliable marketing tactics for targeting new users and retaining existing customers.
5. Affiliate Marketing
Affiliate marketing is the type of online marketing where businesses choose to promote their products or services via third-party partnerships. In most scenarios, these partnerships are paid. But, in some cases, an alliance can be formed for mutual interests.
Affiliate marketing is a powerful marketing tactic because it enables brands to partner with other platforms each with a user base of its own.
It may come as a surprise but influencer marketing is also a classification of affiliate marketing. Here, you partner with influencers or celebrities whose followers have similar characteristics as your target audience.
It's a smart strategy to reach out to the masses and leverage celebrity endorsements or user-generated content to promote your brand.
Overall, affiliate marketing enables you to increase your reach and accelerate your brand's growth by multiple folds.
It’s a Wrap
There you have it. The 5 types of online marketing that you should know. These online marketing tactics are used by renowned brands around the globe to get more traction and acknowledge exponential business growth.
So, if you haven't deployed the strategies already, now is the time to do so.