In the field of marketing they have a saying,
“You either convert a lead or die trying”
If they can be converted simply by persuasion, are they ever going to remain your loyal customer anyway?
Is there really a need to persuade leads to convert them?
Aren’t we being too intrusive when we think it through?
Are we going to let them breathe?
All these questions can help you realize your mistakes regarding marketing strategy. Your services can create a stunning show for itself, why do you need people for endlessly persuading leads to convert them?
Here are the changes you need in your strategy:
•Target the reason of the switch.
There may be many different reasons or logics for switching from previous service provider, but mostly it’s the designing flaws and pricing. By working these two things right, you can convert multiple leads just as the saying goes “Fell in love at first sight”. Let your previous work speak for itself, as it can convey on a higher level than any amount of persuasion.
•Timely delivery.
Never make commitments for unreasonable timelines, no matter how glittery the offer may seem. In development business, violating time based contracts is the worst thing you can do. Not only it leads to multiple contract infringements if a new technology arises, it will also lead to a very significant loss of money and reputation.
•Enhance capability.
There are many implementations for exact same designs, target a smoother user experience even if it costs some efficiency. We are creating and designing for the real world, a slower calculation would be easily tolerated against a slow and frustrating surface functional design.
•Do your homework.
Learn all about the technology and design the customer is already using, change is what everyone craves whether it’s end customers or your customer. Remember only a flawless design can lead to a smooth transition, else it is going to be a guaranteed failure.
•Exemplary customer service *period*
If you are allocating a team for a particular customer of a period of time, make sure they are never busy in some other work when the customer needs them. Include at least a week of training period with briefing your employees with history and requirements of your client. Even a design flaw maybe tolerated if you succeed in providing exemplary customer service.