There is no doubt that in order to be successful in business, you need to have a great product or service. But even the best product or service can fail if it’s not marketed properly. So how do you make sure your marketing efforts are successful? By using the right tools, of course. In this article, we will discuss nine must-have tools that can help boost your conversions.
1. Google Analytics
Google Analytics is a free tool offered by Google that provides insights into how visitors interact with your website. It can help you track goals, such as how many people visit your site and make a purchase, and it also provides detailed information about where your traffic is coming from. This information can be invaluable in helping you fine-tune your marketing efforts.
However, Google Analytics can be a hard platform to work with. If you want to get insights in an easy-to-understand way, then you'll be doing your business a great favor by adding a Google Analytics plugin to work with. The advantage is that you can just plug and play it, without having to build any specific knowledge or having to do in-depth training.
2. Opt-in Popup Forms
An opt-in popup form is a critical way to increase conversions by getting visitors to sign up for your email list. When used properly, they can be extremely effective. However, if they’re used incorrectly, they can be annoying and cause people to leave your site.
There are a few things you should keep in mind when using opt-in popup forms.
- First, make sure the form is triggered by an action, such as a click on a button or link.
- Second, make sure the form is relevant to the page content.
- Third, make sure the form is short and to the point.
- And finally, make sure you offer something of value in exchange for the visitor’s email address. This could be a discount, a free ebook, or access to exclusive content.
As always, the tools you use will play a big role in how well your opt-in forms work. Choose a robust opt-in form plugin that creates a seamless user experience to create the best impact.
3. Giveaway Campaign Plugins
One of the most impactful tactics you can use is to create giveaway contests. They’re a must-have to generate leads and increase conversions. They work by giving away a prize in exchange for the visitor’s email address. This is a great way to get people to sign up for your email list, as they know they have a chance of winning a prize.
There are a few things you should keep in mind when running a giveaway campaign. First, make sure the prize is relevant to your target audience. Second, make sure the entry requirements are simple and easy to do.
And finally, make sure you promote your campaign through social media and other channels.
To make your giveaway campaign effective and easy to manage, leverage a giveaway plugin for your WordPress site.
People love to get things for free and to feel like a possible winner. You’ll build goodwill and find it easier to grow your audience at a rapid rate.
4. Live Chat Tools
Another important tool is live chat. It works by providing visitors with a way to get help in real-time. It can also be used to build rapport and trust with potential customers. As a result, your site visitor feels comfortable enough to buy almost immediately.
Make sure your live chat software is easy to use and set up. And train your live chat operators to be knowledgeable about your products or services. They also need to chat in a conversational manner to help your audience and connect with them effectively.
Having real people answer questions for your site visitors can make a big difference in your conversion rate as it gives people confidence in your business.
5. Social Feed Plugins
Adding a social feed tool to your website can help you present social media reviews and testimonials from your customers. This can help you build trust with potential customers and show them that you’re a trusted business.
Make sure the social feed tool you use is easy to set up and looks good on your website. And make sure you populate it with genuine testimonials and reviews from your customers. This will help you build trust with potential customers and encourage them to do business with you.
6. Countdown Timers
Countdown timers leverage scarcity and the Fear of Missing Out (FOMO) to create a sense of urgency and encourage visitors to take action. They work by counting down the time until an event, such as a sale or promotion, ends. This encourages people to buy a product or join an event before it’s too late.
A simple floating bar with a timer at the top of your page that includes a significant discount can create a tremendous boost for your conversion rates. Use this tool during seasonal holidays and major events to get the best effect.
8. Push notification tools
Want to communicate with your audience in real-time while they're live on your site? Then push notifications are the way to go. They allow you to send messages directly to your visitors' browser, regardless of what device they're using.
Push notifications are a great way to increase conversion rates by sending timely and relevant messages to your audience. Make sure the messages are short and to the point. And make sure they offer value, such as a discount or access to exclusive content.
9. Conversational form tools
Conversational forms are a great way to increase conversion rates by making it easy for visitors to fill out forms. They work by asking questions in a conversational manner and then pre-filling the form fields with the answers.
This makes it easy for visitors to fill out forms, as they don’t have to think about what information to put in each field. All they need to do is answer the questions.
Make sure your conversational form tool is easy to use and set up. And make sure the questions are relevant to the form you’re trying to get people to fill out.
Over to you
Increasing your website conversions is all about making small changes and testing to see what works best for your audience. Use the tools and techniques mentioned in this article to help you increase your conversion rate.
You also need to change your copy and graphics to optimize your website for conversions. And get feedback from your audience too. There's no single perfect solution that will work for everyone, so you need to experiment to find what works best for you.
These are just a few of the must-have tools that can help you boost conversions on your website. Always remember to test, test, and test to make sure that you improve your site's performance.