There are a plethora of email marketing tools out there, each has a strong suit and should be used for a particular type of campaign. While Aweber, ConstantContact, GetResponse, MailChimp, ActiveCampaign are some of the best tools to build AutoResponder based relationship building email marketing campaigns. In this article, we will review, 3 of the best bulk mailing solution services for startups & small business.
How is Bulk Mailing Solution different from Traditional Email Marketing campaigns?
Generally, when you’re trying to blast your emails to a large number of contacts who might or might have subscribed to your list yet — is known as ‘Bulk Mailing’.
Bulk Mailing is generally used for Cold Email Campaigns, Database marketing, Broadcast & promotional emails while traditional solutions like Aweber & GetResponse is used for Lead Generation and Auto-responder/NewsLetter campaigns.
What to look for while choosing the ideal bulk mailing solution for your campaign?
Some of the key elements to look for are:
- Daily & Hourly sending limit
- Delivery quality
- Whether it allows Purchased/Scraped contacts or not
- Hard bounce handling
- Mailing software features
- Setup & configuration requirement
Let’s start by reviewing out top 3 Bulk Mailing Solutions:
InstantBulkMailer (Visit Website)
InstantBulkMailer is one of the fastest growing email marketing services in the world and there’s a good reason for that. It is specially built for the non-techie marketers and startup founders out there.
Generally using a Bulk Mailing Solution, you would have to connect your corporate domain to the Bulk Mailing Solution providers Servers, Configure your SMTP & Sender emails — sometimes this might become extremely complex and if not done right, it leads to poor delivery rate.
Many a time, the support staff will help you configure your Email & Domain via a screen share and it might end up becoming very tiresome process — not to mention the limitations that you have in using different ‘Sender emails’ which you’ll have to stick to your own corporate email addresses.
InstantBulkMailer, on the other hand, has eliminated all of these steps, you do not need any configuration and are free to change and use any sender email of your choice including Gmail, Yahoo, OutLook. (Most other Bulk Mailing solutions do not allow free email services)
I’m a big fan of InstantBulkMailer — simply because of it’s simplicity, competitive pricing and one of the best inboxing rate in the industry — without having to purchase any third party SMTP or G-Suite.
Website — www.InstantBulkMailer.com
Free Trial Available — Yes
Advantages:
- No Setup or technical knowledge required
- Unlimited Sender email
- Cost effective for large-scale email blast campaigns
- Low Hard bounce penalty
- Allows Purchased email databases
Disadvantages:
- Not good for newsletter & auto-responder campaigns
2. Semi-automated bounced & unsubscribed lead handling
When to choose InstantBulkMailer over other bulk email marketing solutions?
If you need to start sending out large-scale email blast campaigns right away without any technical know-how — then choose InstantBulkMailer. For Newsletter or Auto-responder campaigns you should choose other solution.
SendInBlue
Sendinblue — Popular Email Marketing Platform
SendInBlue is one of the more reputed Bulk Mailing Solution in the industry. SendInBlue is an All-in-one email marketing solution as opposed to being just a bulk mailing solution, which means you can use it for Cold email marketing campaigns as well as Newsletter & Auto-responder campaigns.
The beauty of SendinBlue is their commitment to regularly improve and enhance their infrastructure to provide a much greater user experience. As I write this article, they have recently raised $36 Million in venture funding — showing how much trust the market has given them in a very short period of time.
They boast a rapidly growing number of small business and startup clients exceeding 50,000 mark in 2018. Some of the very reputed companies have shifted their email marketing to SendInBlue in recent times.
I’ve used SendInBlue on many occasions for a different type of marketing campaigns. There’s no question that their platform is far superior in many ways than many of the leading email marketing solutions provider, however, why did I choose to rank it #2?
Simply because they have the same limitations as any other bulk mailing solution providers have. i.e. Hard bounce penalty, complex email server configuration, and sender email limitations.
Website: www.SendInBlue.com
Free Trial Available: Yes
Advantages:
- Efficient email blast & auto-responder campaigns in the same dashboard
- Drag and drop email marketing automation design
- Advanced contact list management
- Reputed leading company serving Fortune 100 clients
Disadvantages:
- Email server configuration required
- Technical knowledge & setup
- Strong Hard bounce penalty
- Expensive compared to other solutions
When to choose SendInBlue over other email blasting solutions?
If you’re building an end-to-end email marketing campaign from cold email blasting to building relationships with their active email leads — then SendInBlue is the ideal solution. The one-time setup and configuration will be a worthy investment of your time.
MailShake
MailShake is one of the best cold email marketing solutions in the industry. It is an intuitive G-mail based email marketing solution best used when you’re looking to reach out to high email lead leads and set up a drip or auto-responder follow up a campaign to extract the best results.
Generally speaking, it has many limitations — but the beauty of MailShake is it’s intuitive Auto-responder & Drip emails that you can setup which increases your response rate significantly.
Their inboxing rate is much higher than most — given the fact that they use G-suite’s SMTP server to send emails on your behalf.
Website: www.MailShake.com
Free Trial Available: No
Advantages:
- The best solution for small-scale cold email outreach
- Excellent Follow-up email campaigns for best response rates
- Uses G-suite for better inbox delivery rate
Disadvantages:
- Complex set-up with G-suite email server
- Additional cost for every new sender email address you use
- An additional G-suite expense for every new email you add
- Not at all good for large-scale email blasts — as you’ll be banned from Google
- Very strong hard bounce penalty (With too email bounces — your account will be suspended)
- Very low daily sending limit (again, Google penalizes high volume emails!)
When to use MailShake over other bulk mailing services?
If you have a small list of pre-vetted high-quality email contacts that have very low chances of bouncing — then MailShake is an ideal solution. Their follow-up email setup is very powerful to derive good responses from your email leads- however, it is very limited for large-scale email blast campaigns.
Closing thoughts on different Bulk Email Platforms
This is how we use these tools for us and our clients. We generally use a service like InstantBulkMailer to send out our larger email blast campaigns. We save money, don’t get penalized for hard bounces and due to its zero setup technology — we can run as many different highly customized campaigns as possible. Once we start obtaining results from these campaigns in the form of email Opens, URL clicks, email replies — then we extract and download those leads and set up follow-up campaigns using MailShake.
This article is an excerpt from our recently released kindle book “How I Made $400K in Profit under 6 Months using only Cold Email Marketing”