HackerNoon Reporter: Please tell us briefly about your background.
Hi, I am Aida. I am one the the Co-founders and CEO of Legitify. I am the business leader in team, focusing mainly on strategy, growth & business development. With over 13 years of experience across various sectors in the US, Europe and emerging markets, I bring a different perspective to the table.
What's your startup called? And in a sentence or two, what does it do?
Legitify is an AI-powered solution using audio-video authentication that allows customers to notarize documents online remotely from anywhere, without the hassle of visiting a notary public in person.
What is the origin story?
I joined Antler Stockholm STO4 Cohort as a Founder in September 2020, I met my co-founder Arko there. Having both experienced the pain points of in-person-notarization across borders, this is a problem we both felt passionate about solving. I was dealing with the issue of having to notarize a POA in another jurisdiction at the time and couldn’t travel so wasn’t able to do it due to restricted travel at the time.
So the origin story is that we actually had a pain point in our hands and ended up brainstorming about the actual business after. Legitify was born!
What do you love about your team, and why are you the ones to solve this problem?
We have the necessary business expertise and knowledge of legal services and tech. Additionally, we have all experienced the pain points our users have and feel strongly about wanting to solve this problem.
If you weren’t building your startup, what would you be doing?
THINKING about building my startup.
At the moment, how do you measure success? What are your core metrics?
Inbound requests both on the customer side as well as supplier side (notaries). Each week we get requests about new use cases with a the need for using our solution, user insights are critical. Traction is key going forward, both on the customer and supplier side and processing transactions through our solution.
What’s most exciting about your traction to date?
Having customer requests to use our solution in Europe, earlier when we were still developing the solution, with zero marketing spent. Even today post-product we have accelerating requests from different jurisdictions inquiring about Legitify’s solution.
What drew you to get published on HackerNoon? What do you like most about our platform?
We were nominated!
What advice would you give to the 21-year-old version of yourself?
Look around and think what are some of the problems you would like to solve, that you are genuinely excited about, and go after them.
What is something surprising you've learned this year that your contemporaries would benefit from knowing?
Most companies in the RegTech and LegalTech space started before the actual regulation change was fully in space, working with specific use cases to position themselves.