It takes just half a minute of video to become an overnight celebrity. Video has that tremendous capability to win hearts and make you a darling of the masses. Thanks to Internet and its abundant availability, now anyone can take a shot at quick fame and riches with video monetization.
For those video publishers who already have a steady inventory of popular videos, there is a massive online video monetization opportunity that is awaiting to be tapped into.
The Pillars of Video Monetization
All over the world, videos are being monetized in four popular ways. They can be rightly called the pillars upon which modern-day video streaming businesses are hosted upon. They are:
- Subscription video on demand (SVOD)
- Advert-based video on demand (TVOD)
- Television based video on demand (AVOD)
- Pay per view
Each of these monetization channels have unique traits and characteristics which sets them ideal for specific business scenarios. Here is each of them work in real-world.
Subscription Video On Demand
SVOD outs the channel playback control into the hands of the viewers. Viewers decide what program to watch, when to watch it and for how long. They get unlimited (or as per plan) access to videos for a fixed period of time. This could be a week, season, month or for an entire year. Viewers pay a flat rate or sign a long term contract.
The most popular Subscription video on demand services that keep viewers hooked to screens include:
- Hulu Plus
- Netflix
- HBO Go
- Amazon Video
Advert-based Video On Demand
In SVOD, viewers pay a fee to view the videos. In AVOD, there is no charge. Instead, viewers have to put up with ads that play pre-roll, mid-roll os post-roll. Even image banners are bound to pop up in AVOD based videos. Viewers can watch any amount of videos without any time or schedule restrictions.
YouTube is a perfect example of AVOD. The video sharing website integrates several types of ads into videos. Some popular types include:
Advert-based video on demand
Television based Video On Demand (TVOD)
TVOD works on a transactional basis. Viewers purchase content on a pay per view basis. Think of buying access to a season of soccer matches, series, etc. TVOD works on two models: Electronic Sell Through (EST) and Download to Rent (DTR). In EST, the video asset is sold as a digital asset that can be accessed over the Internet. As for DTR, viewers get access to watch the video for a short while, that is until the term expires.
Why YouTube is not perfect for video monetization
YouTube is a proven video monetization platform. But, you probably are not going to get rich by posting videos on YouTube.
There are only a handful of YouTubers who have walked their way to the bank smiling. Not everybody can mine gold with YouTube. There are several rules that YouTube imposes on you to post a video and monetize it. And, it is uncertain whether your genuine efforts will bear fruit at all.
Other factors that fizzle out the easiness in video monetization using YouTube include:
Competition from all corners
Even kids with a GoPro are posting videos online and becoming instant hit overnight. There is no bias between professionals, amateurs and random video makers.
Limited attention to videos
YouTube’s algorithm is designed to make certain videos appear as trending. There could be better videos than the trending ones, of which yours could be one. It is easy to be lost as one in a million hours of videos uploaded everyday.
YouTube takes a share of the revenue
A free video platform. A decent dashboard that shows video analytics. A comprehensive video manager. All of this must have some cost right? YouTube takes it in the form of a share in the revenue that advertisers pay to integrate ads into your video.
You don’t have total control
You can put a watermark logo to show your brand. Still, it is always possible to download your YouTube videos and pass them on without your knowledge. Also, there is also the possibility that YouTube might take down your videos for reasons that you may not be able to clear easily.
Contus Vplay — A New-gen Video Platform
Ten Seconds or Ten Hours, Monetize all your video content
Contus Vplay is a video on demand platform that helps monetize video in multiple forms. The video monetization platform is designed as a customizable solution that can be customized for specific business needs. You can start a video monetization service with all revenue monetization modes including SVOD, TVOD, AVOD, Pay Per View and the likes for maximum revenue generation.
Above all, Contus Vplay comes with state-of-the-art security in the form of AES encryption. This prevents the videos from being copied, downloaded, redistribution, etc.
The next-gen video platform lets you build a video monetization platform with customized interfaces and video delivery systems that go beyond just the ordinary.
Any industry, any video streaming demand, any form of video monetization services, Contus Vplay can take care of it with clockwork precision.
Education — Live stream lecture sessions to student groups located all over the world
Media — On demand streaming of movies, serials, documentaries and much more
Sports — real-time streaming of sports action from stadiums to user screens
Corporates — Live streaming of product launches to create a widespread hype