Digital business cards are becoming more popular as people become more reliant on their smartphones and other mobile devices.
According to a Business Wire report, the Global Business Card Software Market is expected to grow at a CAGR of 14.7% from 2020 to 2027.
The pandemic has also accelerated the use of digital business cards as people have a stronger preference for contactless exchanges.
As a business owner myself, I have found that having a digital business card offers a range of benefits that traditional business cards do not provide.
In this article, I will list my top 5 reasons why businesses should switch to digital business cards today.
5 Reasons to Switch to Digital Business Cards
1. Digital Business Cards Are Cost Effective
Traditional business cards are costly and can quickly become outdated. I can't count the number of times I printed a new business card with a new design, only to have it updated again in another 6 months.
With digital business cards, you can save money and keep your information current.
Digital business cards are cost-effective because you can update them as needed, without having to print new ones.
You can also share your digital card with as many people as you want, without incurring any additional costs.
And if you need to change any of the information on your card, you can do so immediately - no waiting for a new batch of cards to be printed.
2. Digital Business Cards Are Convenient
Everyone has had the experience of searching through their wallet for a business card, only to come up empty-handed. With a digital business card, you never have to worry about leaving your card at home or in the office.
Instead, you can store your card on your phone and have it available anytime, anywhere. Plus, digital cards are easy to share. If you meet someone new at a networking event, you can simply pull out your phone and send them your card via email or text. No more fumbling around with paper cards.
Digital business cards offer a convenient, efficient way to exchange contact information and build relationships.
3. Digital Business Cards Are Customizable
Traditional business cards are useful, but they can be quite limiting. You're stuck with whatever information you choose to include, and there's no easy way to make changes if you need to update the logo, color scheme, or layout.
Digital business cards offer a much more flexible solution. With a digital business card, you can easily customize the information that you include. Need to make a change? Just open up the card and edit it.
You can also include links to your website or social media profiles, making it easy for people to learn more about your business.
4. Digital Business Cards Are Interactive
Traditional business cards are often dull and forgettable. They tend to be nothing more than a piece of paper with some contact information printed on it.
However, digital business cards are a different story. By taking advantage of interactive features such as video, animation, and clickable links, digital business cards can make a lasting impression.
They can also provide recipients with a richer experience that conveys more information about your brand.
5. Digital Business Cards Are Eco-friendly
Traditional business cards are made from paper, which is a renewable resource. However, the production of paper still has an environmental impact. Trees have to be cut down, and the paper has to be bleached and treated before it can be used.
In contrast, digital business cards are eco-friendly because they don't require any physical resources. There's no need to cut down trees or use chemicals in their production. All you need is a digital device and an internet connection. And once you've created your digital business card, you can share it with anyone in the world with the click of a button.
FAQ
What is a digital business card?
A digital business card is an electronic version of a traditional paper business card. You can use it to exchange contact information and build relationships with customers, clients, and colleagues.
A digital business card contains the same essential information as a physical one, such as your name, title, company, and contact info. But it also can feature additional information like links to social media profiles or professional websites.
What is the difference between a digital business card and an NFC Business Card?
Digital business cards are kept on your phone and can contain a lot more information than traditional cards. A photo, links to your social media profiles, a map of your location, and even a video greeting may all be included.
An NFC Business Card is a type of digital business card that uses Near Field Communication (NFC) technology. With an NFC-enabled device, you can tap your card against another person's phone to instantly share your contact information.
The most essential thing is that it reflects you and your business in the best possible light, regardless of whether you pick a digital or NFC business card.
What Are the Drawbacks of a Digital Business Card?
There are a few potential drawbacks of using a digital business card.
- If you lose your phone, you'll also lose your card.
- Not everyone is familiar with this technology yet, so some people may not know how to use it.
- It's not perfect for every networking situation. For occasions such as a first meeting with a potential client or attending a formal event, it would be advantageous to carry traditional paper business cards. Older generations may also prefer to be provided with a paper business card.
Wrap Up
Digital business cards offer a number of advantages over traditional paper cards. They're more customizable, eco-friendly, and interactive. And while there are some potential drawbacks to using them, such as the risk of losing your phone or not being familiar with the technology, overall they provide a more efficient way to exchange contact information. So if you're looking for a way to make a lasting impression, consider using a digital business card. They are perfect for scaling your business or side hustle.