How to Send Mistake-Free Emails With Email Marketing Checklist
Expanding influence and increasing the number of customers is what every business strives for, regardless of size or industry. And email marketing is one of the main tools on the way to this goal.
More specifically,
Tip #1. Check your subject line
The subject line is the face of your email, and if it's not powerful enough, then your email just won't get clicks. According to research,
Tip #2. Develop sending schedule
A quality email sent at the right time will bring great conversions. As a result, you must develop your email schedule.
Tip #3. Proofread your copy
The text of the email is not just a beautiful copy with "Buy" words. Your text should have a message, be easy to read, and not overdo it with spamming. Recipients don't have much time to read low-quality emails, and if they don't like something, the email will quickly go to spam.
Before you send an email to a client, check the text by looking at it from three angles:
- Clarity. The clearer and more down-to-earth your email is, the better. Get rid of complex turns of speech, and long sentences and touch only the essence of the email.
- Persuasiveness. All your text should serve only one goal that you yourself set before creating your email (sell a service, bring a new client, and so on). That is why it is worth checking your text for persuasiveness and whether it motivates the addressee to action.
- Utility. If your email is no use to the recipient, this is a direct path to the spam folder. The body of your email should show that whatever the email offers is beneficial to the recipient.
Also, don't forget about grammar. Proofread your copy, and get rid of mistakes and typos. Various services can help you with this task, such as Grammarly, ProWritingAid, Sapling, and others.
In addition, it would be a great idea to hire a professional copywriter to create email texts and proofread them. In this case, the percentage of typos and grammatical mistakes when creating the text will be minimal and the creation of texts will take less time.
Tip #4. Validate email code
Any mistake in the code, unclosed brackets, or a typo will result in your client simply not receiving the email. And this will happen no matter what email you are going to send. HTML and AMP emails require careful review. You can validate AMP email using an __amp.dev __AMP validator, which provides everything you need to test the AMP email code. In addition, you can test your emails by sending them to a test mailbox. This way you will see your email the way your recipients will see it.
Do not forget about mobile versions of emails. According to research, __85%__of users use smartphones to access email. This metric means you have to make sure your email looks flawless on both desktop and mobile screens.
Another valuable tip would be to always have 2 versions of your email if you are working with AMP elements. At the moment there are only two services that can correctly render such emails (Google and Yahoo). With an HTML and AMP version at hand, you can be sure that your email will be delivered no matter what service the recipient uses.
Tip #5. Double-check your links
Your email will have no effect and will not bring you a conversion if the links leading from it do not work. Therefore, it is worth making sure that all links and calls to action lead to the correct pages of your website and are not broken. Do not forget about the mandatory unsubscribe link, which is one of the requirements of the GDPR rules.
Tip #6 Work out your visual aspect
The visual part of your email is another way to grab the attention of the recipient and push him or her to a certain action (purchase, subscription, and so on). Visual content helps convey your idea to the addressee, encourages action, and arouses interest. You should test every visual element, from images to active button designs. Check them out for the following aspects:
- Readability. This applies to both selected fonts and color combinations. Fonts should be readable on all devices, spacing between elements should not make the letter clutter, and color contrast should not interfere with reading the contents of the letter.
- Purpose. Email marketing always prioritizes content over design Consider whether the design elements in your email serve a primary purpose and whether they are relevant to the email subject line.
Tip #7. Come up with appropriate KPIs for your newsletter
It will be difficult for you to evaluate the quality of your emails if you do not know their success. To do this, you need to develop numerical values that will help you understand whether the email campaign was successful or not. For example, these could be the following KPIs:
- Reach x% of email subscribers (which is email deliverability);
- Convince subscribers to open your emails (which is the email open rate);
- Convince subscribers to make a purchase (which is the email conversion rate).
By tracking these metrics, you can easily understand the ups and downs of your emails and improve your email campaigns.
Wrapping things up
Creating emails for newsletters is a long process that requires a careful and thoughtful approach. Email errors are costly and can cost you lost customers and revenue. That is why you should carefully check each of your emails. However, this checklist will help you create mistake-free emails that will drive your sales and lead generation.