It is easy to draw a high volume of traffic to your website with a paid search engine marketing campaign. But, SEO is always the most effective way to draw visitors to your website. As you have already launched an eCommerce website, you need to take SEO efforts to the next level.
Several eCommerce owners rely on SEO professionals to retain the best position for their sites. A centrally managed SEO company may be the right alternative for you. Let us check the potential ways to increase organic traffic to your website.
Do Keyword Research and Analysis
It is a vital step to getting higher organic search rankings. Using the best tools, you need to find top-searched keywords. The premium tools will give you a report on the competition level and search volumes of different keywords. Choose keywords with high average monthly searches and low competition levels.
Make Sure the Title Tags are Unique
Your eCommerce store may belong to any business niche. But, you must add unique and SEO-friendly title tags to your website pages. Your title tags must contain the term used by your target audiences to search for your products and services.
Add Keywords to Your Heading Tags
While writing the website content, you have to add H1 heading tags. The use of H1 tags makes every page unique to the topic. However, do not overuse your keywords, as they affect the readability of the content.
Use Keywords for Your URLs
Your URL must contain some keywords, as it is the first part of your website noticed by Google. An easily readable URL enables both search engines and visitors to understand a page’s content.
The incorporation of keywords into URLs will help your website achieve a higher rank in the natural search result. However, you must not use your keywords repeatedly. Moreover, it is better to avoid using superfluous words in your URL. The best URL should reflect the theme and subject of your website.
Optimize Image Files and Alt Text
Some eCommerce marketers overlook these elements. The presence of Alt text makes the image’s context understandable to Google.
Furthermore, the use of Alt Text enables Google to identify the relationship between the content and images. For your SEO purposes, image files play an important role. When you have snapped images with your camera, you can add a reader-friendly title.
Add Rich Snippets to Your Site
When your website appears in the natural search results, visitors will see the URL, title tag, and meta description. By using rich snippets, you will help Google to display comprehensive details about the page. For instance, it will show the product availability, price rates, reviews, and ratings.
These rich snippets have a high potential to increase the ranking in the SERP result. However, the results from snippets are not always guaranteed. You may find temporary benefits from them. Google modifies its algorithms to reveal the best results to its users. Thus, you must see the latest updates of algorithms to take your SEO steps.
Resolve Warnings and 404 Errors
Page Not Found- Error 404 - This message will annoy your visitors and they may never visit your site again. When you have edited your permalink, you can find 404 errors. This problem also turns up with the removal of the web content. Your site, while connected to a different platform with some misspelled links, may cause these errors. SEO professionals can identify the cause of the error and find the solution.
To deal with a 404 error, professionals will apply the 301 Page Redirect. This 301 Redirect refers to the implementation of redirects on your site. When the visitors input your site’s old URL, the 301 Page Redirect will naturally redirect them to the new URL.
You must remove the old URL permanently to avoid any problem with the link.
Use Backlinks for Your Off-Page SEO
The most important offsite SEO technique is the use of backlinks. These are links from other sites to show your eCommerce platform is a reliable site. However, these sites must have high authority and be genuine. Do not choose any spam, untrusted website. When applied properly, backlinks will increase your search engine ranking.
Keep Away from Keyword Stuffing
Do not add several keywords, as it can result in keyword stuffing issues. To avoid this negative effect, you must considerately use keywords. Google will penalize your eCommerce site for keyword stuffing.
While writing your SEO-friendly content, you have to maintain a natural flow. You need to use the keywords naturally. Select the most relevant keywords for your eCommerce webpage content. You are now ready to hire an eCommerce SEO team to work for you. Certified SEO professionals can apply the right techniques to increase your ranking.