Gamify Your Company's Content Strategy; Start a Writing Contest

Written by bearmaketingdiaries | Published 2023/03/10
Tech Story Tags: hackernoon | sponsors | hackernoon-writing-contests | writing-contests | hackernoon-top-story | gamify-your-content-strategy | bear-marketing-diaries | bear-marketing-tips | hackernoon-es | hackernoon-hi | hackernoon-zh | hackernoon-vi | hackernoon-fr | hackernoon-pt | hackernoon-ja

TLDRThe HackerNoon Writing Contests have officially become one of the largest revenue-generating inventories. Reason? It is a win-win for everyone involved - the sponsor, the community, and the publication. By sponsoring your own writing contest on your chosen tag and making the HackerNoon community compete with each other atop your brand name, you get the organic, thought-provoking content that readers have come to expect from HackerNoon, while also promoting your own company and product!via the TL;DR App

We all witnessed this trend recently - every tech influencer has been talking about the ChatGPT since its launch. Though this AI is considered a mighty content generation engine, the actual drivers behind its MASSIVE growth are real humans!

This leads us to a question -

How do we get more people to talk about our business organically?

HackerNoon has the solution for you - Host Your Very Own Writing Contest!

We know the struggle of paying other companies or influencers to talk about you favorably - It works sometimes, but it comes with a hefty price tag.

As a publication, HackerNoon has a community of eager tech contributors (45k+ and counting), strict standards (50%+ rejection rate), and high domain authority (especially re/ blockchain, programming, or tech).

However, sometimes, contributors lack direction or "carrots" to write. This is where **Writing Contests**come in.

By sponsoring your own writing contest on your chosen tag and making the HackerNoon community compete with each other atop your brand name, you get the organic, thought-provoking content that readers have come to expect from HackerNoon, while also promoting your own company and product!

Results? It’s a Win-Win-Win situation! You get:

  • Your own landing page and Ad creatives built by our super-talented designers
  • Publish hundreds of stories, generating millions of reads and months of reading time
  • End-to-end 6-month campaign with your Ads on the chosen tag, stories, announcements, and newsletters
  • End-to-end 6-month campaign with your Ads on the chosen tag, stories, announcements, and newsletters
  • Hundreds of social media mentions, generating massive engagement and organic growth!

How to Measure the Success of Writing Contests? We Have Got You Covered

The HackerNoon Writing Contests have officially become one of the largest revenue-generating inventories. Reason? It is a win-win for everyone involved - the sponsor, the community, and the publication. Here are a few fun facts we would like to share:

  • Last year, we ran 13 different writing contests with companies, including LinodeThe SandboxSentry, and QuickNode!
  • Total rewards distributed: $138,000+
  • Three companies choose to renew the contest in the same year!
  • Avg. Impressions on promoted tweets: 1 Million plus
  • Avg. Readers per contest per month: 1 Million plus
  • Avg. Reading Time per contest story: 2:45 minutes
  • Avg. Readers per contest story: **500+!

Here’s the testimonial shared by Sebastien Borget, COO and Co-founder of The Sandbox:

“HackerNoon’s community has greatly contributed to making The Sandbox even more widespread globally.”

How Does HackerNoon Writing Contest Work?

All you need to do is to:

  1. Choose a keyword to rank for 🔍
  2. Decide on the duration of the contest and prizes for the winners ⏳
  3. HackerNoon will create a contest landing page for you and spread the word via blogpost announcements, newsletters, and social media marketing 📢
  4. Wait for the awesome stories to come 📰 (they will) and
  5. Let the HackerNoon's distribution engine do all the work, without lifting a finger! 🚀

There’s More…

  1. Get mentioned in the stories 📄 You get your brand mentioned in every story that's published under the sponsored tag.
  2. Continuous growth 📈 HackerNoon's highest source of traffic is organic search. While the contest will bring you views and mentions, that count will continue to rise even after the contest is over!
  3. Priceless social proof #️⃣ Get 100s of social media mentions with your brand name!
  4. Niche marketing 🎯 Which audience do you want to target? Choose our popular tagged pages like #programming, #blockchain, #security, #business, and target your niche! You can check all the tags here.

For more details, check out our running contests today! Feel free to book a meeting with us to get a demo of your very own writing contest.


Written by bearmaketingdiaries | Marketing is extra hard during bear market. Make it easier with HackerNoon.
Published by HackerNoon on 2023/03/10