Disclaimer: None of this was written or drafted with ChatGPT.
So everyone is experimenting with ChatGPT trying to hack their way to a winning text. And of course, it’s not surprising people in the industry are now suggesting it can be used for writing or editing a pitch script.
First, let’s understand how ChatGPT works.
According to AI and Machine Learning expert, Fedor Shabashev, the ChatGPT algorithm uses data openly available on the internet. Therefore, any thoughts or ideas that are NOT on the internet are not part of ChatGPT.
In addition, ChatGPT is flawed in logical thinking.
Here it fails to understand that adding musical instruments to an orchestra doesn’t make a concert longer:
Basically, ChatGPT can not create a truly unique, truly logical text adapted to the human mind (just yet).
So now that we know the AI’s limitations, how do you win over people who are using ChatGPT for pitching?
Well, let’s talk about 3 key areas where ChatGPT will FAIL and a human will WIN:
Storytelling
Great storytelling defines a great pitch. This was true before AI and it will stay true long after it becomes advanced.
In order to create an interesting story you need to understand that your audience is people. Remember, they have lives just like you and me, sometimes they struggle and sometimes they succeed. And often they are bored of listening to repetitive pitches.
Take this opportunity and create a story about your customer’s lived experience and how you will change their life.
Make sure your story follows a logical flow. If you change the order of slides, double-check that your storyline is still coherent and makes sense.
Out-of-the-box thinking
Creating a startup is often related to creating something original. As we discussed, AI is trained on data available on the internet, therefore it can not provide you with anything new.
ChatGPT works as a model that will take the most common ideas available on the internet — think the most common pitch there is.
This is not going to work if you want to stand out among others. Think outside of the box whatever it might mean to you and experiment.
If you want, use ChatGPT to learn what kind of pitches it creates. And do something different.
Practice
ChatCPT might make you feel like you’ve done your job. The real job though only starts when you wrote your script.
You need to practice a lot, and if possible — practice at the venue where you are presenting. It will give you confidence. If anything goes wrong, your knowledge and memory will help you win.
Conclusions
ChatGPT can be used for drafting your script or filling in that blank A4 to help you with your writer’s block. What it cannot do is write a genuine and inciting story that will connect with the audience on an emotional level.
Create a story and think out of the box and there is hardly any chance a person who relied on ChatGPT alone will be able to win you over in pitching.