Non Fungible Tokens have changed the game, literally.
After exploding onto the scene relatively recently, they’ve disrupted entire blockchain protocols and, seemingly not content to stop there, they’re now the basis for many of the gaming projects that are launching to empower users to Play2Earn.
Just like with the dot.com boom and eventual bust, making better decisions is the key to realizing the gains on offer in this space by rising to the challenge and seizing the opportunities on offer, even if they’re not clear at first, by exploring the possibilities created by web3.
The emergence of NFT games has opened up an entirely new world of beauty and reward for creators, and SparkWorld* wants projects to take matters into their own hands in order to succeed in the ventures they run - both when creating and launching new projects, and choosing the ones to get involved in. **
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We will dig deep into the necessities and the small details that one needs to launch an NFT gaming project in today's ecosystem where the creator's uniqueness is one of the things that matter the most.
Artists and developers that haven't looked deeper into how the innovations in cryptography can benefit all, this is the time to gather information and start sharing work.
However excited we all are about the massive acceleration of non-fungible tokens, we still have to address the setbacks that numerous projects and artists encounter - they have the ability to spin gold, yet either a variety of technical difficulties or operational and marketing issues are rife within the ecosystem.
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1. Get Unique**
Uniqueness is key - this should not come as a surprise. However, the most important problem here is that because people see others succeed in certain conditions, they assume the same approach would work for them.
This leads us all to countless similar NFT-based value propositions, whether it is pixel-based art or edgy-looking monkeys over and over again. The main thing we suffer from, no matter what we are trying to achieve, is the imposter syndrome.
Ideas have to be borrowed, but not to the point where it seems like the supply consists entirely of one or more popular concepts.
Why not differentiate and think of ways to iterate?
After all, we can use social media virality as an example—a place where being different will win you the throne of the day. People don't want to see the same thing every time they step back into crypto, uniqueness and innovation brings us closer to both the future and the participants' engagement.
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2. Pick The Infrastructure Carefully**
Marketplace & protocol decisions are not as exciting as the creative process you do while producing art as unique as it gets. Despite this, your means of curating and distributing the NFTs your game project relies on is your main tool that will define member experience.
OpenSea is the largest NFT marketplace out there but has its limits in features and utility. However, most people in the cryptosphere will already be familiar with it and in some sense, it is the right way to go, but this is only assuming that your NFT drop is not that unique.
Newer and more advanced platforms can give you a chance to stand out of the crowd and help the audience learn about more mechanisms. In addition to OpenSea, the most popular marketplaces include Rarible, SuperRare, and more.
You will very likely need to set up your smart contracts on a specific blockchain like AVAX, ETH, BSC, which will lead you to seamless transactions. You will have to make business and mission-driven decisions on the cases like royalties, rarity, voting possibilities, and much more. The developers or yourself will have to set the infrastructure according to the rules that you wish to make. **
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Many NFT game projects might choose to mint their NFTs on Ethereum - the most popular chain - but then run their in-game economy on a different blockchain like Polygon to enjoy lower gas fees.
These are the elements requiring the most research, but when done right, they can lead you to the top.
3. Make A Fair System
Fairness is absolutely crucial. "Do unto others as you would have them do unto you" has been forgotten in so many aspects of society. Let's not keep rolling the same dice and approach the audience with a sense of humility and fairness.
The NFT gaming world—a decentralized environment—cannot have a few wolves at the top with more resources thus more access. This can be achieved through the ecosystem structure itself and making it more accessible to the right projects, at the right time, and in the right place. **
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Marketing tools like Gleam campaigns essentially put the member in a queue to later receive a fairly distributed piece of the pie, limiting the traffic to a website on a periodical basis.
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**On the other side of the equation sit marketplaces like SparkWorld*, which is built with fairness as a priority, and utilizing its inner ecosystem mechanisms can bring proper curation of exclusive NFT gaming initiatives—both the projects and users themselves are key elements in the process, therefore close attention and useful fairness-focused features have been implemented to fix the majority of the problems these projects typically encounter and gamified the process of launching with innovations like Fair Prediction Launches (Link).
4. Build A Community & Engage it
Now to the fun part: Go wild on Twitter, Discord, Telegram, and TikTok. Try getting referrals from people after building large amounts of trust through clear communication of vision and mission.
Make the newly formed community feel important, make them matter, and set the right incentives to build a more positive ecosystem. Try to engage in a lot of ways—write funny things and create games, with or without prizes, on social media, make sure that everyone has access.
Plus, emojis matter, but keep it legit. Bring motivations to the community that will introduce a sense of protection and long-term thinking. Make the fair distribution conducted matter after the drop - build an honest community, then do not lose it!
5. Start to Scale
Once a project site has been built, scale becomes a priority. Servers must be able to handle the load.
If no help can be found, projects should try migrating as soon as possible so as not to lose time when the big NFT game launch is in the middle of its "thing".
It depends on the architecture of the drop, but project owners need to be prepared if the operation does not go the way expected.
With the 5 essentials in mind, we hope to give a clearer idea of NFT game launches and how to launch them properly, without any surprises.
Do not forget that marketplaces like ours (SpartWorld)* exist that focus entirely on the above-mentioned aspects, building both project and participant experiences in a subtle yet fair and seamless manner.