Despite all the chaos that looked like it was engulfing the Non-fungible Token world in recent months, the craze for these digital assets is still intact. Of course, with a twist. NFT enthusiasts are more knowledgeable than before, they do research on various platforms and find answers to their questions before spending their money.
NFT artists can no longer fool the audience with cash grab projects. Is there any need to say that these factors have made NFT marketing harder than ever? Seeking attention was never a piece of cake, and with people becoming smarter with time, the challenge has doubled.
Does that scare you? Has your confidence been shaken a bit? Planning a well-thought NFT marketing strategy is a suggestion to make things look a lot better. After all, the NFT world is always open to welcome the next
Hoping to help you as much as possible, let’s dive into the business. Take a look at the below listed strategies that are both trusted and adopted even by the experts.
1. Collaboration with influencers
People tend to take actions they wouldn’t otherwise under the influence of someone they look up to. This is where NFT influencers, with their immense following and authority, win by convincing their fanbase to follow a particular project and get their hands on it. Their opinions not only provoke their fans but also work like the ultimate truth.
Influencer marketing is expanding for all the right reasons since it helps an NFT creator reach consumers who have their eyes set on something new and different. Anything an influencer purchases creates an impact on their followers and instills in them the confidence to purchase it for themselves too, even if it's only to show off.
Though finding the right influencer is taxing, once you find them, your NFT project’s chances of being successful increase in a jiffy.
2. Social media presence
Being a social butterfly has its own perks, including the ability to grab attention and remain in front of potential prospects. Creating communities on channels like Facebook, LinkedIn, Telegram, Instagram, Reddit, and Discord helps create hype about the NFT project.
Impressive landing pages with details and PPC campaigns not only create awareness but develop curiosity among the NFT enthusiasts. To add a touch of creativity, creating a gallery of your work or posting time-to-time as the project develops will for sure create a sense of curiosity.
Regular communication or engagement with the audience acts as a medium for artists to convey their vision more clearly. Don’t think twice and get into some real yet interesting talk.
In January 2023,
https://twitter.com/sandeepnailwal/status/1612519322349363217?embedable=true
Drifter Shoots and Amber Vittoria are other NFT artists on the list who made their projects work through social media.
3. Partnership with NFT creators
A supportive partner curbs the burden by sharing responsibilities. In the world of NFTs, teaming up with an established NFT creator can bring sheer luck. Okay, but how do I find one? Well, the majority of projects have their exclusive servers and social media groups. Not only can you join them, but take the initiative to interact with active creators who sound determined. Long-term partnerships begin with effective communication. Don’t they?
Collaborating with NFT creators has ample benefits. For instance, a talented creator can amp the level of your NFT by improving it further with their skills and ideas. Another benefit is that they support the project via their own audience, which widens the recognition window.
A key to remember while approaching a creator is to try to offer them support too. Don’t forget, no matter how powerful a brand or celebrity is, they also rely on partnerships while making their move into the NFT ecosystem. Adidas’ partnership with Bored Ape Yacht Club, Gmoney NFT and PUNKS Comic is one such great example.
https://twitter.com/adidasoriginals/status/1471557428026224644?embedable=true
4. Listing on NFT directors, calendars & marketplaces
NFT directories are evolving recently because they are a medium to add the NFT in the form of a listing. Certain directories are meant for NFT drops, while some of them are all about creating awareness about the NFT and the artist behind it.
NFT buffs are always keen to find promising drops from multiple marketplaces but don’t have the time to visit multiple marketplaces. To know about the recent and upcoming NFT drops, they depend on
An NFT marketplace is hands down another reliable way to promote NFTs. Make it work like a catalyst for popularity and recognition by choosing the right marketplace. In other words, a gaming NFT and an art NFT are two different types that must be listed on the marketplace and made exclusively for them. Don’t expect results if your NFT’s genre is different from the marketplace it is listed on.
5. Giveaway campaigns
Competing and winning is a satisfying feeling and creates interest. NFT giveaways offer the same experience by meeting the goals of creating awareness, boosting engagement, and increasing followers. As a new artist, you can’t underestimate the ability of giveaways unless you conduct one.
Behind every successful giveaway is a set of rules that align with the goal to be achieved. Commenting on the post, sharing it further, and tagging friends are some of the common rules. Use your brain and creativity to add more rules and benefit more.
One suggestion that usually works is posting about the campaign in advance. End result? Not only does the engagement rate increase, but you also get a better idea of the audience you are attracting and can make tweaks if needed.
Tangible things like coins, NFTs, etc. are some of the best rewards to offer in exchange for the support you get and to form a loyal following. Want to learn from the leaders about how to create a campaign? Look at the example below.
In April 2021, Bored Apes ran a giveaway campaign and gave away apes worth more than $200,000.
https://twitter.com/BoredApeYC/status/1386348270276984832?embedable=true
6. Blogging
NFTs are everywhere; NFTs are popular; NFTs earn millions; but NFTs are still new. On that note, people want to know more about them and are thirsty for relevant details. This is where blogging bridges the gap between potential buyers and NFTs. Useful information about your NFT project, such as what makes it different, why it’s worth investing in, and the thought process behind creating it, can be shared through blogs.
Blogs can be written to cover a vast area from the beginning of the NFT journey to further stages, which makes them a thriving way to connect with prospects at every level.
Facts, studies and data add value to any piece of content, make sure to incorporate them while creating a blog. Keep the tone compelling but not forced.
7. Collaboration with media outlets
Media outlets are phenomenal, and the exposure they can offer is incomparable. Sadly, the struggle to collaborate with them is a real headache and can be demotivating at times. Things are even more complicated for the new artists who have yet to prove their talent.
Luckily,
Conclusion
NFT marketing isn’t a piece of cake, but neither is it impossible. As long as your efforts are consistent, you are open to learning from mistakes, and your zeal remains alive, you could be the next big thing in the NFT world. And of course, there are other strategies you must know about. Here are some of them: