Ever since influencer marketing appeared as a strong marketing tool, it is common to hear something like "Influencer marketing doesn't work — no one is clicking on the link I provided." Even at the beginning of the 21st century…
But before you claim influencer marketing is a scam that doesn't work, just consider the thought that maybe the problem is not in influencer marketing.
Mostly, the reason is much simpler: typical integrations, 0 creative decisions, or just boring activities that can't make people interested in what you do. Besides, often, traffic from YouTube counts as organic; that's why projects may think that influencers don't perform well.
Want to boost the efficiency of influencers? We took a look at our experience of working with influencers and listed the best advice in this article. Read it, and implement the advice.
Get Shared Activities With Crypto Influencers
Any shared activities with influencers can impact many people and get them interested in a project. It's an easy way to make a buzz and get more attention to what you do. For example, you can offer the audience:
📌Trading tournament with an influencer
📌Session with additional interactive
📌Live stream: founder of the project with an influencer
📌 PR-oriented activities
Besides a trading tournament, consider a personal influencer's draw as an ambassador of the project. In a way, it is also a tournament. Among gifts could be early access to a project or a project's assets.
Establish a Referral/Affiliate Program
Consult with the influencers about the terms of the referral program so he/she can make a profit despite the state of the market. Meanwhile, an influencer may offer many bonuses to the audience:
- Fixed bonus for registration
- Influencers would share a part of their trading income during the stream
- Bloggers can adjust how much money they get on commissions
Speaking of bonuses: bloggers can offer something really unique for using the link he/she provided. For example, promo codes and access to something special within a project.
Allocation of Tokens or Other Assets for Projects
Allocation is often perceived by influencers as a sign that projects don't want to pay in stables. In order to change it, make the whole thing interesting not only for influencers but also for the community.
📌 Profitable terms for allocation — A good relationship with influencers starts with many points, one of which is financially beneficial terms. Structured it in a way that the influencers find attractive and rewarding.
📌 Allocation for both influencers and community — The importance of considering not only the interests of the influencers but also the broader community is hard to overrate. So, don't. When making allocations, it is crucial to create a balance that benefits both the influencers involved and the wider community that follows or interacts with them.
📌 Allocation for DAO influencers — Influencers who are part of a DAO should also be considered for allocation. DAOs are organizations that operate through smart contracts on the blockchain, and they often have their own influencers or contributors.
📌 Allocation+classic models of payment — Instead of relying solely on one approach, it may be a good decision to incorporate elements of both allocation and traditional payment models.
📌 Invite an influencer to be an advisor — Influencers can contribute their expertise and insights beyond just promoting or endorsing products or services.
By involving influencers as advisors, projects can benefit from their knowledge and perspectives in shaping strategies or making decisions.
Getting an Influencer Into a Project More Actively
There is a very simple formula you should remember: the audience of an influencer really loves an influencer. If he/she is deeply involved with your project, the audience will love the project, too. So, you are starting to get it, right?
📌Public advising — An influencer can share their expertise, insights, or opinions related to your project with their audience, which can generate interest and trust among their followers.
📌The influencer is actively involved in talks about the community — having the influencer actively participate in discussions and conversations related to your project's community could be a great way to spice the audience up.
📌 Influencer works together with customer support — The influencer collaborates with the customer support team to assist the audience in resolving any issues they may encounter.
The influencer can provide personalized assistance, offer solutions, or act as a mediator between the project and its users, which enhances the overall customer experience.
Summary
While many projects still consider influencer marketing a scam because it "doesn't work", you can use all these tips to power up your crypto efforts and get the results you want or don't even expect.
In the end, here’s a final piece of advice: Anywhere you can involve an influencer, do it.
If, for some reason, you can't implement these tips — all of them or just one — make sure you shape a "clickable" CTA. Also, use triggers and activators of your product when crafting a CTA for an influencer. If you don't know any of these — get to know them.
And remember: Influencer integrations will have value when there is a value in your product.
That's it!