They say Life is a journey, not a destination. In the digital world too, your business’ success depends on how profound journey you can provide to your consumers. Websites, social media, email, chats, apps, etc. define whether a visitor will be converted as a consumer by the experience you give on each platform.
The website is the biggest online property of your business so you should provide an engaging customer journey on the website. One way to do is to create an excellent design that leaves the users in awe and makes them stick to your web pages.
The website is the biggest online property of your business so you should provide an engaging customer journey on the website. One way to do is to create an excellent design that leaves the users in awe and makes them stick to your web pages.
Here are designing tips to create an engaging customer journey
1. Include audio
Music helps to grab your focus like none other. The idea here is to give a splendid experience that users want to explore more. A piece of relevant music or the theme music of your business will provide a unique identity to your website.
Music helps to grab your focus like none other. The idea here is to give a splendid experience that users want to explore more. A piece of relevant music or the theme music of your business will provide a unique identity to your website.
Moreover, users usually switch to other websites or tabs of the browser. If your website is playing a piece of decent music, users will get curious that out of which tab, music has been played and want to find more about that website.
2. Understand the buyer’s persona
Usually, people who are landing on your webpages have three sub-conscious motives – they know nothing who you are, find more about your business and make a purchase from the website.
These are the buyer’s persona that you should be aware of. With a specific mindset discussed above, place call-to-actions and special elements of the brand at certain places on the website that spark curiosity into users.
3. Create a “Customer Journey Map”
The Customer Journey Map is a blueprint of the expectations and possible responses of the users while interacting with the website. The idea here is to know the strengths and weaknesses of the current design of the website and optimize both of them to ensure maximum conversions.
A robust customer journey map requires deeper insights and data of user behavior and possible outcomes of each action performed by the user. But if you can make a schema of your design, you can develop a user-centric website for your business.
4. Provide easy navigation
Ideally, all of the important properties of the website should be accessible anywhere from the website. A great website does have intuitive and effortless navigation which makes users feel comfortable.
An easily navigable website has a menu which has category pages and allows users to go anywhere on the website. Developers also utilize footer of the website to create easy navigation for the users.
5. Create a convincing home page
A home-page gives the identity to your website and creates the first impression of your brand. A convincing home page allows your users to be amazed and explore more about the brand.
Conclusion
Always keep in mind that optimizing customer journey is never complete for a designer. You will have to evolve and improve your skills to provide an error-free customer journey of your brand to the visitors.