If you're in the business of content marketing or search engine optimization, then you're well aware of the importance of link building. Link building is acquiring links from other websites to improve your website's search engine ranking.
While there are many different ways to go about link building, one of the most popular methods is to use a service called HARO (Help A Reporter Out). HARO is a service that connects journalists with sources who can provide them with information for their articles. Sources are often given a link to their website in exchange for providing information.
Despite being a popular method for link building, HARO is not without its flaws. First and foremost, it can be quite time-consuming sifting through all of the requests to find ones that are relevant to your niche. Additionally, because HARO is so popular, competition can be fierce, and it can be challenging to get your pitches accepted.
There are many different alternatives to HARO for link building. While HARO may be a great way to get links, it's not the only way. So if you're looking for a way to build links that don't involve signing up for HARO, check out these other options!
Top HARO Alternatives in 2023
- Sourcebottle
- Terkel
- Muck Rack
- Prowly
- Qwoted
- JustReachout
- OnePitch
- Meltwater
1. Sourcebottle
Sourcebottle is an excellent tool for finding sources for your content. It's a free service that connects journalists and bloggers with sources who want to share their stories. You can sign up for Sourcebottle and start connecting with sources who want to share their stories.
With SourceBottle, you can browse through requests in specific categories such as healthcare, education, or technology. This makes finding relevant opportunities in your niche easy and considerably speeds up the pitching process. And if you're looking for a way to promote your content, Sourcebottle offers a great way to get exposure. Simply send a pitch, and you may be featured on the Sourcebottle website or blog.
Image source: SourceBottle)
2. Terkel
On Terkel, you can share your expertise with the world by providing answers to questions on its website partners' sites. You’ll first be asked a set of screening criteria designed to weed out responders who don't meet our high standards for content contributors and then have an opportunity to be published once approved!
(Image source: Terkel)
3. Muck Rack
MuckRack is similar to Help A Reporter Out in that it connects journalists with sources for their articles; however, MuckRack goes one step further by offering PR tools such as media lists and pitch analysis. These tools can come in handy when trying to get featured in major publications because they help take the guesswork out of the pitching process.
MuckRack also offers a wide range of resources, such as tipsheets and webinars, which can teach you everything from writing a great pitch email to getting featured in mainstream publications like The New York Times or The Wall Street Journal.
(Image source: Muck Rack)
4. Prowly
Prowly is a social media management tool that helps businesses to connect with journalists and other influencers. Prowly offers a wide range of features, such as media lists, pitch analysis, and blog commenting, which can help businesses to get featured in major publications.
In addition, Prowly offers a wealth of resources, such as tipsheets and webinars, which can teach businesses everything from writing great pitch emails to getting featured in mainstream publications like The New York Times or The Wall Street Journal.
5. Qwoted
Qwoted is an excellent alternative to HARO because it offers a wide range of link-building opportunities. With Qwoted, you can find sources of links through guest posting, blog commenting, and resource pages. In addition, Qwoted offers a wide range of resources to help you perfect your pitching technique and maximize your chances of getting featured.
6. JustReachOut
JustReachOut is an excellent alternative to HARO because it lets you directly pitch journalists and influencers in your niche. With JustReachOut, the days of sifting through hundreds of irrelevant requests are gone! Simply enter your keywords and location, and JustReachOut will do the rest by finding journalists who are likely to be interested in hearing from you.
In addition, JustReachOut offers a wide range of resources to help you perfect your pitching technique to maximize your chances of getting featured.
(Image source: JustReachOut)
7. Onepitch
OnePitch is a unique service that connects entrepreneurs with journalists and other influencers who can help spread the word about their businesses. OnePitch offers a quick and easy way to get in touch with potential media contacts, and its services are available for a fraction of the cost of traditional PR firms.
8. MeltWater
Meltwater is an excellent company that can help you with your public relations and outreach. They have robust tools for managing all of these tasks, making them one-of-a-kind compared to other companies that only provide specific services like Muck Rack or Hootsuite Pro.
In addition, they also do social listening, so when people mention us on Twitter, we're already aware before reaching out - this allows our team members more time rather than wasting precious hours trying desperately and just waiting around hoping something comes up. Meltwaters' service has been fantastic thus far.
Conclusion
If you’re looking for other options to get links, there are plenty of them. You can try out some of the alternatives we’ve listed here or come up with your methods. The most important thing is to be creative and keep link-building in mind when creating content. What have you been using to get backlinks? Let us know in the comments below!