CEOs have long been required to use atmosphere and soft power to network and negotiate. A CEO’s restaurant selection can say as much about a company as its annual report. Top CEOs know this, which is why the best in the business maintain a lifestyle that represents the success and goals of their company. With the global move to Web3, CEOs need to build an executive lifestyle that is compatible with emerging technologies. Here are five ways to make that happen, and to signal to potential partners that your company’s relevance is more than just a mission statement on a website.
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Secure your meeting space
Choosing a meeting location to invite business partners and potential investors to can be nerve-wracking, but with the metaverse, the options are (nearly) endless. No longer reserved for employee meet-ups, metaverse meeting spaces are becoming more common for initial introductions and preliminary business discussions before flying halfway around the world to meet in person. Offering a dedicated metaverse space for meetings will become an integral part of doing business with foreign partners as the age of Web3 grows.
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Suggest a place to play
The metaverse offers endless opportunities for casual fun, from gaming to artistic exploration. CEOs know that social gatherings are essential for developing relationships with colleagues and partners, so knowing the hottest meta-spot for a meet-up adds unexpected clout to a CEO’s social profile. Prepared CEOs should be able to name the best virtual casino or bowling alley as the metaverse begins to offer new locations for executive conversations. The metaverse might not replace golf or a corporate box at a sports venue, but it will be able to provide a space to socialize if someone is sick or their plane can’t take off due to weather. Auctions, galas, and conferences held within the metaverse will offer easy-access opportunities for soft power to play out.
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Display your NFTs
If a Beeple sells for as much as a Picasso, it’s time to change the way CEOs choose art. Not only have NFTs become the new equivalent of a yacht, but they require a unique way to be displayed. A dedicated gallery within the metaverse is a perfect way to invite others to view your personal style. Curated galleries can be accessed from the office or home, allowing you to keep your most precious assets with you.
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Whip out your DAO membership
If NFTs are the preferred art style of the tuned-in CEO, then DAOs are the new country club. There are a number of new and exclusive DAOs that come with benefits like access to insider Discord servers and members-only virtual concerts. DAOs also offer a new way to network. As DAOs begin to grow more niche, access to new and curated social groups will allow CEOs entry into unique places to exchange ideas, as well as private memberships that are significantly ahead of the curve. DAOs currently exist to purchase art, fund entertainment ventures, and provide access to concerts and hot spots.
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Show off your hardware
Headsets, glasses, even immersion pools – all of these items assist in metaverse entry, and all of them come in an array of styles and price points. The way a CEO enters the metaverse will signal to others the level of engagement with hot new tech. CEOs should stay up to date on the latest trends for headsets and glasses, and perhaps have a few on hand to share with a would-be investor.
CEOs have hard power in the bank. Soft power is what is needed to stay relevant, and forward-thinking CEOs know that engaging with the metaverse is the hottest way to do it. CEOs in the know won’t just build the future. They’ll hand over a headset and invite others to join them in it.