Toba Adeyanju is a business development expert who is currently creating magic in the music industry. He is the CEO of Ejoya Music, a fast-rising music technology company that creates tools for musicians to distribute, market and monetise their content. He is a visionary; seeing that the Music industry lacked structure, and often infringed on the rights of artists and restricted their creativity, decided to create Ejoya, a platform built to empower artists and give them enough control over their craft.
In this video, Toba talks about his background, and his journey into the entertainment business, starting off as a business developer to becoming the CEO of the company. He also shares productive hacks for players in the music industry - artistes, managers and record labels inclusive and talks about the Ejoya Class of ’21.
Watch the video!
https://www.youtube.com/watch?v=ibdHX0Alwsk
Video Timestamps
00:44 Introduction
01:38 How would you describe Toba in three phrases?
02:21 What was growing up like for you?
03:56 What does Ejoya Music do?
05:10 Ejoya released an advance product last year, what was it about?
07:27 Are there Artistes you’ve worked with and you’re really proud of?
08:40 What’s the difference between a label and a distribution company like Ejoya
09:44 What are some of the challenges you’ve experienced in the Music business?
13:52 How do you intend to position yourself as a Music CEO looking to position Nigeria in such a way that you’re not just attracting the Artistes but you can keep servicing them?
16:02 What’s the Ejoya Class project about?
18:40 For people who want to get into the music business, what would be your advice for them?