Citing cryptocurrency ads as “frequently associated with misleading or deceptive promotional practices,” Facebook, along with Google officially banned crypto ads from there platforms staring June 2018. The ban covers ads for all types of cryptocurrencies and ICOs, 66% of online advertising. With some of the largest ad markets shut down, where is crypto to go?
Like the cannabis market before it, crypto finds itself limited in advertisement guideline restraints. Crypto companies are forced to find new avenues and methods of connecting with consumers and to promote their projects. This means stepping away from social media and growing campaigns from the ground up. Influencer marketing, mentorship roles, and good press interactions have become essential in the crypto marketing world, relying on the words and thoughts of experts to reach people, rather than banner ads. This new personable approach to an otherwise entirely digital industry opens up a wider range of consumer interaction and could even be suggested that the ban is a blessing in disguise.
From podcasts to YouTube and even to Twitch, the crypto industry has its sights set further than Google or Facebook could carry it. Take a look at this infographic from Coin Central for more on the changes face of crypto ads, where to look for reliable crypto content, and what the future holds for crypto marketing interaction.