Get tried and tested conversion strategies for your SaaS products that are easy to implement and require no budget.
You could work your mind off working on your SaaS product to be more helpful to customers, performance drive, have a better user experience, and be easy to accumulate.
However, as the SaaS industry is very competitive and becoming more so day by day, the most critical factor for a SaaS business is getting more customer efficiency.
Every dollar that you need to spend should put more dollars in your pocket, ideally. As a SaaS copywriter, CRO is a big part of my job, and the best part is that I need to have some SaaS conversion strategies that get you more customers for free.
In this blog, I am sharing with you 15 conversion strategies that require no budget. Some strategies require a little more explanation (which I will give), and some require examples (which I'll show) so without any further ado, let's dive in.
1. Be Mindful Of Who You Address
When writing web or UX copies, focus on "you" more than 'me/us/we.' Using the "me, we, us' language alienates readers, while using "you," the product becomes about them. This is what your visitors will care about the most.
2. List The Premium Option First
Anchoring your ideal package to a higher price tier. It is a classic sales technique, and copywriting is salesmanship on paper. List the premium option first (or highlight it). The next best option would be more reasonable when the eye goes to the first visible price. Example from @sprout social
3. Don't Be Afraid To Repeat Your CTA
Repeat your call to action if you have a long sales page. It is proven that adding a call to action throughout the page increases conversion.
4. Use Your Team's Real Pictures
Never substitute your real team member's photos with stock photos. People relate to people, and having a great team with a genuine love for work can push prospects to act.
5. Use Visuals (And A Progress Bar!)
If your product requires several setup steps, guide the users visually until they are all set. The progress bar is visually a powerful way to motivate people to get 100%
6. Break Up Long Forms Into Steps
If you have a long-form, break it up into multiple steps. This decreases the perceived difficulty of filling out a form or the time it takes.
7. Use Bullet Points And Lists
Don't use long paragraphs. Use bullet points, lists, and make it scannable and concise.
8. Target Your Pages
Create separate pages to reach unique audiences, segments, or use cases.
9. Use Urgent Language
Try adding urgency to your CTA buttons. Examples - Start now, book a meeting today.
10. Be Mindful Of Information Hierarchy
Keep form hierarchical and visually simple. Stick to one column or stick to 2 or 3 columns if you can prepopulate some of the fields.
11. Use Formatting To Highlight Important Information
Call attention to your most important points by bolding, using different colors, text, and highlighting them.
12. Be Honest With Your Numbers
People can sense fake numbers. Use real numbers in your social proof. example - Don't use numbers like "over 10,000 subscribers," use "10345 subscribers."
13. Make Numbers Smaller Where Possible
If your product is priced annually, try replacing it with a lower monthly number (billed annually). Don't use $420/year; use $35/monthly (billed annually).
14. For Cold Emails
-Provide value in your initial outreach
-Link to a page or a document that contains free assets.
- Create a custom greeting that uses the contact's name
- Offer a discount code for the whole product
15. Make Free Trials
Create a free version of your product. It can help you to get leads and allow users to see the total value of your product before purchasing it.
Hope you get to use these tactics as they are proven techniques to increase conversion for your SaaS products. I have a couple more strategies that I would love to share with you guys, so stay tuned!