Increasing Mobile App Conversion is the ultimate dream of every marketer. But sometimes, those numbers are on the downfall. So the question is, how do you make them go up? How to increase mobile app conversion rate?
That’s what we’re going to discuss in this blog post. Stick around, and don’t fret.
It’s indeed a little complicated topic. But we’ve broken it down for you and explained everything in smooth, plain, and common language.
And if you’re running short of time, just skim through and you’ll get your time’s worth.
Now without further ado, let’s get started.
4 Astounding Ways To Increase Mobile App Conversion Rate
1. Grab Attention At A First Glance - It Can Increase Conversions By 26%
Grabbing attention help visitors to stick around for a while and ultimately leads to increased conversions.
So capturing attention at a first glance is necessary to increase the conversion rate.
But, the question is, how do you do it?
Well, it’s a whole topic in and of itself.
One of the proven ways to grab a visitor’s attention is by designing an attractive first impression frame.
Figma 101: Designing An App Screen | Design Lab
Wait… What is a ‘first impression frame’?
As the name suggests, the first impression frame is the opening display of your app on the app store.
By making that attractive enough, you’ll definitely see a comparative increase in your mobile app conversions.
According to marketers, 50% of the customers download the app after getting impressed by the animations, colors, and designs presented in the First Impression Frame.
And only 40% take the next step and go through the content.
The Takeaway:
Make your first impression frame attractive enough that app store visitors are almost lured into downloading the app (in a positive way obviously).
2. The Easier The Installation Process, Higher The Conversion Rate
Barriers prevent people from doing things. Period. And one of the worst places to create them is in an app. Simply put, if an app has any barriers then it’s designed to deliver a poor experience.
One of the most common places where developers unintentionally create barriers is a Sign-Up page.
Asking for too many details on a sign-up page is a perfect recipe for a higher bounce rate.
The solution?
Integrate platforms that allow users to log in without filling in any details. For example, instead of asking for details on a sign-up form, give them the option of Login with Google.
The Takeaway:
- Test your application as a user.
- Give it to an actual user and observe what annoys them. (Anything that annoys them is most likely a barrier)
- Welcome constructive criticism.
- Perform changes.
3. Highlight CTAs - They’re A Gateway To Conversions
Common Sense 101: Applications With No CTAs Has The Lowest Conversion Rate. Just for context, highlighting CTAs doesn’t mean only filling your CTA button with the right colors, even though it’s a big part of it.
Choosing the right words, making clear, and accurate statements are all part of highlighting the CTA Button.
Read: 3 B2B Case Studies That Prove The Power Of CTAs | Moz (2017)
Also: 50 Call-To-Action Examples You Can’t Help But Click | HubSpot
The Takeaway:
The quality of CTAs is directly linked to the conversion rate. Consider improvisations and revisions based on the studies performed by the relevant authorities on the subject.
4. An Average Human Attention Span is Less Than A Goldfish So Keep Your Mobile Application Fast & Smooth
Todd DeCapua, Executive Director, JP Morgan writes:
“Acceptable mobile response times tend to be in the two-to-three second range.”
So every additional second after the 3rd will result in a higher bounce rate.
Here are a few things that you can try to improve Mobile API response time:
- Cache data to facilitate faster retrievals.
- Compress and delete unnecessary data.
- Improve the app startup time by making it simpler. (Here’s a hack, if nothing’s working out then create a splash screen. It will make a user perceive that the application is loading in less time than the time that it’s actually taking)
The Takeaway:
Your application’s speed load time will make or break the visitor’s experience and therefore it’ll impact the conversion rate because:
I. They will not trust your application and not rely on it because of the slow speed
Ii. They’ll uninstall the application.