Attracting customers to your business is crucial whether you have a 50-man team or you are handling everything yourself. But you just don't want to attract new customers; you want them to stay loyal customers for a long time. Conversion is crucial to your business's success, and knowing how to increase the chances of it happening can make a big difference.
A/B testing can help you get there faster, whether you're just getting started or seeking to maintain or improve your current conversion rates. A/B testing compares two different versions of a web page to evaluate which performs better. It improves conversion rates by evaluating the outcomes with facts and statistics.
You can figure out what your target audience wants by experimenting with one variable at a time, such as whether a video or an image is more appealing and results in the desired output.
Well-Known A/B Testing Tools
Here we a list of popular A/B testing tools to help you improve your digital marketing strategy, find solutions and engage with your ideal customers.
- A/B Smartly.com
Knowledge-based and engineering-centric experimentation platform where multiple teams can run hundreds or thousands of simultaneous experiments without stepping on each other toes, with transparency to all stakeholders, and full visibility about possible interactions.
- Optimizely
Optimizely is typically the preferred choice for top-of-the-line A/B testing software for larger firms. It is, nevertheless, simple to execute and suitable for even beginners and experts. With Optimizely extensive A/B testing capabilities, you can run several tests on a single page at the same time.
Optimizely can be easily used and does not require prior programming experience. More advanced targeting, segmentation, and content personalization possibilities are also beneficial. As a bonus, you can use this tool with mobile apps and messaging platforms.
- Adobe Target
Adobe Target is a business-level program that provides rule-based A/B testing and personalization capabilities. It integrates easily with Google Analytics and generates reports that can be used for UX testing, personalization, and modifying marketing offers. Adobe Target is better suited for consumers who utilize the entire Adobe marketing suite since it provides smooth communication between products.
Like other A/B testing tools, the platform leads you through a three-step experimentation setup process that lets you quickly build variations, target audience groups based on your experiment hypothesis, and tweak the test's goals and settings.
- Omniconvert
The goal of Omniconvert is to turn data into creative marketing concepts. You may run A/B split tests on your PC, tablet, or mobile device, wherever is most convenient for you. Omniconvert's ability to assign your control to the winners of your A/B testing, which helps with future testing, is a fantastic tool.
In addition to A/B testing, the platform's functionalities can be used for web surveys, personalization, and traffic segmentation. One of these segmentation features is sorting by visitor behavior, geolocation, and other factors.
- HubSpot
If you're searching for an all-in-one marketing solution and have a more significant budget, HubSpot's full suite of products might be suitable for you. It includes a CRM, a Marketing Hub (including an A/B testing tool), a Sales Hub, and a Service Hub.
HubSpot has the advantage of providing a comprehensive set of capabilities in a single system, which can save you a lot of time. The HubSpot solution is excellent for businesses just getting started with A/B testing. It's also ideal for organizations to keep track of their testing results.
The A/B testing tool, on the other hand, is not available for purchase separately. You'll have to pay for a professional package instead, which will cost at least $800 per month.
- Convert
Convert enables you to build additional variations and tailored tests to meet your requirements. Its design will appeal to those who have used A/B testing and other marketing tools in the past. It creates your testing framework without writing code using its straightforward visual builder or switching to custom code for more flexibility. Convert's utility is further improved by its extensive reporting capabilities and several third-party tool integration options e g., WordPress, HubSpot, and Shopify.
Developer shortcuts can also be used to choose child objects or containers.
In addition to A/B testing, Convert enables multivariate testing, multipage experimentation, and detailed segmentation (e.g., you can segment customers by historical behavior or cookies).
- VWO
Visual Website Optimizer (VWO)is a program that helps you to improve your website's performance. It is one of the most popular enterprise-level A/B testing systems. Hundreds of thousands of brands use Visual Website Optimizer (VWO) to conduct A/B testing on items, websites, and applications worldwide. With this A/B testing software package, you can A/B test anything. A/B testing can be done on every measure of your product, website, or app launch to see how it influences visitors.
Visual Website Optimizer also supports split URLs and multivariate testing (VWO).In addition to testing, VWO offers VWO Insights, VWO Full Stack, VWO Deploy, VWO Plan, and VWO Engage. One of the essential features of VWO is that it allows users to develop and run tests without knowing anything about IT or coding.
VWO's point-and-click visual editor will enable you to alter any component on the website, including text, background, images, and more. Additional fundamental and complex widgets and elements can also be added.
- Oracle Maxymiser
Oracle Maxymiser is a software tool that improves Oracle's performance. Oracle Maxymiser is a testing and optimization software tool. Website testing, in-session customization, real-time behavioral targeting, and product recommendations are among its services for mobile apps and websites. Maxymiser is a robust stat engine that can help you make better judgments. You can create unified campaigns that cover all marketing platforms to boost conversions.
Maxymiser has a visual editor that enables collaboration between technical and non-technical users. It simplifies executing any testing, such as A/B testing or multi-page funnel testing. Oracle Maxymiser is suitable for businesses of any size.
With Maximymiser's testing and targeting features, you can determine which combination of your website's sections attracts visitors the most. A/B testing also allows you to quickly evaluate which elements work and lead to higher conversion rates.
- Zoho's PageSense
For conversion optimization, personalization, and A/B testing, Zoho PageSense provides a one-stop-shop. This platform supports understanding your visitors' online behavior, quantifying crucial website metrics, and delivering a best-in-class website experience to visitors to convert them into customers. Zoho PageSense is suitable for businesses of all sizes, from small to large. With ZohoPageSense, you can test photographs, colors, page layouts, website elements, messages, and more.
With PageSense, you can set targets, limit all CTA clicks, and create multiple features to track your website's key metrics. Make a conversion funnel to determine which pages of your website are the most likely to be abandoned. It also has funnel analysis, session recording, and form analytics built-in. It also has a study segmentation feature that can be used to filter reports and analyze visitor behavior. Finally, PageSense heatmaps show you which of your website's pages are the most popular with visitors.
- Kameleon
Kameleoon is customization and A/B testing platform powered by artificial intelligence that helps you optimize digital experiences. You may design customized experiences based on each visitor's conversion probability, calculated in real-time based on their actions.
The pricing for Kameleoon isn't published on its website, although it's fair for this level. Starting prices are mid-range, but by the time you gain access to the platform's most advanced features, you'll be paying lower-enterprise rates.
This is accurate business software, but it's also built to be user-friendly and intuitive, which isn't always the case with enterprise CRO solutions. You'll find the difference every time you use Kameleoon, but the most pleasing element of the software's UX is how simple it is to learn for new team members.
- Freshmarketer
Freshmarketer is a conversion rate optimization and automation solution from Freshworks. Freshworks also offers a complete marketing and sales solution in different software products that operate together seamlessly. As a testing solution, Freshmarketer's WYSIWYG editor and reporting interface give a visual platform for creating A/B tests and split URL tests.
While it isn't the most advanced testing platform on the market, it is unquestionably one of the most user-friendly and cost-effective.
For small organizations wishing to get started with conversion optimization, Freshmarketer is an excellent option. You also get some basic customization options for collecting customer feedback, like surveys and suggested messaging. Finally, you get some helpful automation features, though you'll need to use them in conjunction with Freshworks' CRM (Freshsales) or other customer relationship management software.
- Monetate
Monetate offers a suite of marketing capabilities to retailers, including AI product recommendations, hyper-personalization, customer data management, and more. Its testing and optimization software has unique capabilities to help busy retailers improve their online platforms without affecting their customers' experience.
The platform's dynamic testing system automatically transmits more traffic to winning variations, allowing you to continue testing while meeting more goals. The platform also has algorithms for decreasing flicker, minimizing loading times, and avoiding content stops while your tests are running.
- Unbounce
Unbounce is a famous landing page builder with powerful A/B testing options that may help you find the best-performing pages on your website. The testing platform can help you convert website traffic into leads, customers, and sales. The conversion intelligence insights provided by the testing tool strengthen your abilities and instincts, guaranteeing that every campaign executes optimally.
Unbounce's main aim is to help you create and optimize landing pages for your website, and they do it exceptionally well. Furthermore, the application has a simple drag-and-drop editor that allows you to construct and publish landing web pages quickly and efficiently without the need for a developer.
- Google Optimize
Google Optimize is a free version of Optimize 360, an A/B testing tool that enables you to build and test several versions of your website. It's based on Google Analytics, which you'll have to install to utilize the program.
Even though it is free, the Google Optimize tool is a fantastic option. Simple A/B testing, multivariate tests, and split-page tests may all be done with the visual editor. You’ll also have access to extensive behavioral data and the ability to target any functional audience segments discovered by Google Analytics. It's incredible how much a business can achieve with this free tool.
- Leadformly
Several A/B testing tools fail to test some of your site's finer details, which is necessary for running tests. This is especially true for web forms, which lack the depth of data you need to figure out which fields are causing users to quit your documents and why.
To address these concerns, you'll need a tool like Leadformly, which provides in-depth form analytics and A/B testing tools to guide you in improving conversion rates at the final hurdle.
There aren't many conversions that can be carried out without using a form. As a result, make form optimization a top priority in your conversion rate optimization efforts.
- Evergage
Evergage, powered by machine learning, keeps us on the subject of experimentation and customization. However, suppose you want to build the finest possible customer experiences based on user behavior and all of the data you have at your disposal. In that case, Evergage is the solution for you. With Evergage, you get a comprehensive set of A/B testing options, as well as a lot more.
Evergage allows you to personalize consumer experiences across different platforms to match their exact requirements and expectations. This is one of the most advanced testing, personalization, and optimization tools available; the only question is whether you need it all in one place. Once again, it relies on machine learning to crunch the numbers, track user actions, and automate optimizations based on these patterns.
Conclusion
Website owners should conduct A/B testing to identify which combination of elements best attracts and converts visitors into customers. Alongside, it has a host of other benefits, as previously mentioned. If you're looking for the best A/B testing software, this article will undoubtedly help you narrow down your search.
Most of the above-mentioned A/B testing services are subscription-based. Only a few tools offer a free edition, while some offer a free trial period. Some of these technologies are best suited for large organizations, while any business can use others. Make sure you choose a tool that allows you to test your required variations at a fair cost.